The Internet is Immediate. SEO Is Not.

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January 22, 2015 The Internet Is Immediate. SEO Is Not.   One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. And while I can reiterate this to clients time and time again, there is always that lingering frustration that things just aren't happening fast enough. CLICK HERE TO READ MORE  Are Your Links Helping Your Stand Out?   As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, but your link profile carries a lot of weight when it comes to determining the overall value of your website organically. CLICK HERE TO READ MORE The Time to Invest in a Responsive Website is Now There's been a lot of industry chatter recently about mobile user experience and its effect on search ranking. Mobile user experience isn't currently a ranking factor, but Google has strongly implied that it will become one. A Google spokesperson told Search Engine Land: "Because at Google we are aiming to provide a great user experience on any device, we're making a big push to ensure the search results we deliver reflect this principle." CLICK HERE TO READ MORE     Outsourced or In House Social Media: Why Not Both?    When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn't have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4 outsourced agency strengths. 1) They know what works (and what doesn't).   CLICK HERE TO READ MORE Blog on a Daily Basis (If You Can) According to HubSpot's 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly - still an impressive statistic!"  CLICK HERE TO READ MORE Connect With Brick Marketing:

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Brick Marketing SEO Newsletter for January 20

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January 20, 2015 SEO Tricks To Not Fall For!   It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to be SEO tricksters trying to take advantage of unsuspecting site owners. CLICK HERE TO READ MORE  How Your Email Newsletter Can Help SEO   An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter can indirectly help your SEO? That is, if you set up your newsletter properly.Think about what should be included in your newsletter. Contact information and links to social media profiles are a given.   CLICK HERE TO READ MORE Managing Client Expectations During A Website Redesign Websites are complex creatures. Besides back-end coding and script work, websites involve multiple design elements and may also include components such as audio, video, and application integration. Because a website is both technically complex and labor intensive, it is important to establish clear goals and create a baseline for expectations with your web design clients. CLICK HERE TO READ MORE     Social Media Can Be A Great Source of Immediate Traffic    It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get crawled and indexed by Google, and then it has to age naturally and crawl its way up the SERPs, meaning you can't count on any real organic traffic for some time.   CLICK HERE TO READ MORE Put Some Money Behind Your Content to Increase Visibility   First things first. There is ALWAYS money (budget) that supports your content and if you're taking content marketing seriously, you should be putting a significant portion of your online marketing budget towards content creation, publication, and promotion. You need to invest in creating and building your content platforms (website, blog, email newsletter, etc.) and the production of the content itself (paying writers), which doesn't come cheap. However that's not the topic of this post. Instead, let's focus on adding money to a content marketing strategy above and beyond its initial creation and publication in the form of paid content placement. CLICK HERE TO READ MORE Connect With Brick Marketing:

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