We all know that the hip new thing for marketing and PR companies to do is build Facebook pages and Twitter accounts for their clients, right? The idea of social networking is creating virtual communities, and business has tapped into the magic in quite a big way over the last couple of years. However, most companies are hitting a brick wall when it comes to creating revenue from their efforts. Translation: they’re not seeing a monetary return on their social investment. The trick is to obtain and continuously engage an online audience surrounding a brand, but once you’ve accomplished that, how the heck do you turn that attentive group into buyers? GroSocial: A New Idea for Social Marketing  Marketing is hard work in the online social world; everything moves lighting fast. Nowadays, most companies even have their own in-house “social media manager” that does nothing but hang out on Twitter and Facebook updating the company’s status and tweeting the latest industry news. It’s a huge drain on resources. Sadly, for many companies, it’s tough to gauge whether all the fans and followers are making a dent in the bottom line. Enter GroSocial, Inc. The company, which is headquartered in Utah, has created social media marketing software that is effectively solving this conundrum for businesses. The software guides businesses through the process of finding new customers on the biggest social networking platforms – Facebook and Twitter, in particular. The company’s software is so effective that thousands of companies in 17 countries around the world use it, and GroSocial’s mantra is ridiculously simple software that’s super affordable. So does it work? The GroSocial Plan GroSocial’s software utilizes a three-pronged approach. First, there’s the Customizer, which allows you to implement templates and dynamic forms right onto your Facebook page. You can select from rudimentary form fields, a range of radio buttons, different styles of checkboxes, and other elements to customize your company’s Fan Page. You want it to stand out from the crowd, right? Customizer helps you do that without coding anything. Customizer also enables you to integrate your other social info right into your Facebook page with drag-and-drop ease. There’s also a gallery of banners, logos, tabs, and other design elements that you can use to make your Facebook page look like something out of a magazine. GroSocial’s biggest draw, however, is the analytics that it supplies for the end-user. You can track those who “like” your page, find out how it’s shared, and track other key data that could make a huge difference in your company’s bottom line. Think about it. Once you’ve added these elements, you’ve freed up your page to start collecting your prospects’ names, email addresses, and any other information you may ask for to help your marketing campaign – you can even imbed an Aweber or MailChimp form. The form widgets can enable you to do cool stuff such as a giveaway (think a deal or coupon) in exchange for a visitor “Liking” your page or becoming a fan. The second prong of GroSocial is the “Social Media Bootcamp.” When you sign up for the Bootcamp, you’ll automatically be in the know about all the latest happenings in the world of social – and you’ll learn the ropes while you’re at it. According to GroSocial, the Bootcamp is taught by a bunch of social media geeks that have been there, done that. They want to help you avoid the headache, embarrassment, and financial drain that a social marketing “epic fail” will cause both you and your company. Finally, there’s Swap. GroSocial participants can “swap” tweets and posts with one another. The idea is “you post this for me; I’ll post this for you.” Think about it as list swapping, version 2.0. By swapping tweets and posts with another leader in your industry, you’ll immediately gain access to their reach, and they’ll get their hand on your audience, too. Win-win. The Bottom Line Here’s the bottom line. You need to get your business into social media now because that’s where your customers are. It’s big, it’s scary, and it’s overwhelming. To top it off, there’s a sea of sketchy software and second-rate social media marketing firms just itching to take your money and leave your bewildered. On the other hand, if you choose to go it alone, you’ll watch hours suck away when you could be doing far more productive things for your company. And the worst part is, you’ll likely see little results for all your effort. The best way to go about social media marketing is to suck it up and put your campaign in the hands of a company like GroSocial. That way you can set it up, watch it succeed, and get on with business. Case closed. Check Out GroSocial Today and Give it a Free Try | 
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