Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 22, 2013 |
Don't Look for SEO Shortcuts
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|  What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Well, it just simply isn't going to happen with SEO. However, SEO is a critical component of an online marketing plan today. People turn to the search engines to find information, products, businesses, etc. Basically, a good search engine presence is everything. Website owners understand that but always seem to be on the look out for a quick SEO fix. Website owners, business owners, current and potential SEO clients take note: there is no such thing!
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How SEO is Impacted by a Branding Change
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|  Using the SEO industry as an example, 5 years ago it was accepted practice to submit a website to lots of broad directories to get a backlink. Today, broad (and free) directories are nearly dead. People don't use them to search and the search engines largely ignore them. Many have even been de-indexed. This change in the industry meant that as an SEO marketing company, we changed our approach. The focus is now on creating relevant, fresh content on a regular basis that includes keywords and links and improving a social media presence.
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How B2B SEO Differs from B2C SEO
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|  The way to market to a fellow business and the way to market to an everyday consumer are usually very different. Sure, many of the methods are the same but the way that you approach them needs to be tweaked based on the audience. The B2B market has very different expectations than the consumer market because the decision is being made on behalf of a business. The product or service that they are considering affects every employee within the business and ultimately the bottom line for the company. It's much different than a parity product that consumers are looking for. This results in differences in the way that a B2B SEO campaign should be approached compared to a business to consumer SEO campaign.
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Getting More Value from Your Published B2B Content
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|  Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, studies have shown that most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward...and they should be. In my experience, a B2B company that fails to consistently produce informative and engaging content will ultimately flat-line with regards to their SEO progress.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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