Thursday, May 9, 2013

SEO References and Testimonials: Make Sure They're Real

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May 9, 2013
SEO References and Testimonials: Make Sure They're Real

If you are in the market to find an SEO firm to work with, there are certain criteria that you should look for. An SEO firm needs to be responsive, easy to work with, willing to take feedback, and it should practice what it preaches in order to have a positive search engine presence of its own. One item that potential clients often ask for are references and testimonials. While this makes sense, it can also be a flawed approach to deciding which SEO firm to work with for the following reasons. They could be fake. Think about how easy it could be for the owner of an SEO company to ask a family member or a friend of theirs to be the provider of their SEO references and SEO testimonials. Obviously this is an extremely shady practice, but would a potential client ever really know the truth?  

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SEO Copywriting Rules to Follow

When writing copy that is going to be published anywhere it's important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. One of the primary ways that people find content online is through the search engines. The search engines deliver results that are relevant to a search query based on the keywords that were searched for. While keywords are often incorporated into content naturally when writing, it is especially important to pay attention to when writing for the web.

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Share-Worthy Content Ranks Higher In Search

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years and you'll see that the majority of content that ranks high in the search engines tends to be the most popularly shared. As social signals are having more of an impact on the SERPs, you need to make sure your content is not only optimized for search engine spiders, but for your readers and followers as well.

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Interview with Elisabeth Osmeloski of Search Engine Land

Recently I had the chance to interview Elisabeth Osmeloski. Elisabeth is the Director of Audience Development for Search Engine Land and Marketing Land which means she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists. If you read either site you have her to thank! She also assists in programming sessions at Third Door Media's Search Marketing Expo conference series and is the co-founder and President of SLCSEM.org.  

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Key Components of a White Hat SEO Campaign

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that aren't approved by the search engines in order to attempt to gain a quick improvement in rank and SERP (search engine results page) presence.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Tuesday, May 7, 2013

Brick Marketing SEO Newsletter for May 7

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Brick Marketing SEO Newsletter
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May 7, 2013
Who's Name to Use for Link Building?

When executing a white hat link building strategy for our clients, one of the key components is often blog commenting. Leaving comments on relevant and reputable industry blogs is a great way to augment your link portfolio with valuable links, as well as build relationships with industry bloggers, increase your own brand's authority and more. The key to blog commenting is to use a real person's name, and not just the company name in the comment field.

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Retraining Your Brain to Focus on Content Creation

Content creation is definitely one of the biggest challenges facing B2B marketers these days. While you might not think turning out a quality blog post every once in a while is all that hard you have to remember that a strong content marketing campaign requires consistency and a continued commitment to creating the best content possible.   

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Important Ways to Improve Local SEO Efforts

Unless your business is booming simply by positive word of mouth or being in the right busy location, it's necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can't be found, you'll miss out on new business opportunities. 

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Get Your Business Ready for SEO

In a previous post, we discussed how to get your website ready for SEO. A great site is essential for SEO success, but it's important that your business and team members are ready for SEO as well.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Sunday, May 5, 2013

eSiteSecrets - Tips to Double the Blog Traffic

Tips to Double the Blog Traffic
http://esitesecrets.com/articles/4020/1/Tips-to-Double-the-Blog-Traffic/Page1.html

Blogging has become one of the ways to earn money online. There are
many people whose sole source of income is blogging.

But to earn through blogs you need to have huge amounts of traffic on
the web.

And it must be high quality targeted traffic. For that you need to make
your blog in a way that it can attract lots of web users.
Read More...> http://esitesecrets.com/articles/4020/1/Tips-to-Double-the-Blog-Traffic/Page1.html

- eSiteSecrets
eSiteSecrets.com

P.O. Box 660675-36055
Dallas, TX
75266
US


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