Brick Marketing SEO Newsletter for March 3

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March 3, 2015 Find the Right SEO Firm for You   In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm is right for every client. I decided a long time ago that Brick Marketing would only work with clients that I felt we could actually help, even if that meant we would never be the biggest SEO firm in the United States. CLICK HERE TO READ MORE  The Searchers Are in Control!   Thanks to the sophistication of the search engines, potential customers can find just about anything they want when it comes to your brand. Obviously your website is the core of your online presence, but they can also easily find your social channels, content you've written and published (on your own site and others), product brochures and demo videos, customer reviews (for better or worse!), competitor analyses and more. CLICK HERE TO READ MORE  Is Your Website Mobile Friendly? It Needs to Be! According to Marin Software's Benchmark Report for Q4 2014, "The share of ad spend that went to smartphones rose nearly 5 percent from Q4 2013 to account for more than 40 percent of total search spend." Granted, paid search and organic search operate in totally different arenas (even if they both call the SERPs home), but if mobile paid search spend is nearly HALF of all total search spend, you can bet the organic value of mobile search isn't that far behind. CLICK HERE TO READ MORE     Social Media Automation Rules to Follow    Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that's clearly only on auto-pilot can be a turn off for social media users. CLICK HERE TO READ MORE   Don't Forget the "Marketing" in Content Marketing Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it's written/produced, etc. The content itself is nothing without the promotion and vice versa. CLICK HERE TO READ MORE     Connect With Brick Marketing:

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