Thursday, September 6, 2012

The Secret to Doubling Your Website Conversions Overnight

 

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Tips to Get Social Media Followers to Convert

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September 6, 2012
Tips to Get Social Media Followers to Convert

Social media followers may "Like" you, but is that enough? Not really. Social media followers are only valuable if they eventually turn into something more. If they are just passively noticing your social posts, but never taking any action- it's time to change that.  What kinds of people are following you in social media? Are they the type that will actually convert? If you find that a lot of your followers are competitors or others in related industries using social media as a networking tool there's less of a chance for conversion. When it comes to social media followers, quality is always more important than quantity. Businesses that get so consumed with the number of followers end up with the wrong ones because they do things like give away prizes to people to "Like" their Page or even worse, pay for followers. These kinds of followers probably don't care about you and may not even be human.  

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Be Where Competitors Aren't with Link Building

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts with their link building. It's much better to have a slow, diversified and natural approach to link building than to rush it, even if it means you're only building a hundred links to your site each month. 100 quality links is worth far more in the long run than 1,000 low-quality links earned from spam-blogs or link farms.  Plenty of site owners and SEO providers (Brick Marketing included) use a competitive link analysis to find out where a site's top competitors are getting their links from. This will give you a good idea of how much active link building your competitors are doing, what kind of keywords they are targeting and uncover any great link opportunities that you have missed out on. It's an especially valuable source of industry sites and associations that your business should be a part of in order to become a major player in your industry.  

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Ways to Ruin the User Experience on Your Site

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn't have a good user experience, you'll never see the increase in conversions you were hoping for, even if your traffic does improve.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Wednesday, September 5, 2012

[Webinar] Tap into Twitter - Register Today

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Webinar: Tap into Twitter for Business Leads

September 5 or 6 at 2pm CT

You, too, can turn Twitter into a lead-generating machine for your business! Join Paul Slack, author of Social Rules!, as he hosts a 60-minute webinar to show you how. He'll explain how Twitter marketing is replacing email marketing, and demonstrate proven techniques for finding customers who are ready to buy your products and services right now, when they need it most! Your competition doesn't have access to this gold mine of information--but you do, if you act fast enough.

Reserve Your Seat

During this complimentary webinar, you will learn:

  • How Twitter marketing is replacing email marketing.
  • Tactics to turn Twitter into a lead generating machine.
  • Discover how to find customers ready to buy from their Tweets.
  • How to stay ahead of your competition by reaching buyers in their time of need.

I will also answer questions regarding social media marketing, so be sure to come prepared with questions!

Registrations are limited, so be sure to reserve your seat by registering TODAY! Reserve Your Seat »

 

REGISTER NOW

All attendees will receive a
FREE
copy of Paul Slack's
Social Rules eBook!
MEET THE EXPERT:
PAUL SLACK

Paul SlackPaul Slack has over 20 years of direct marketing experience, with over 12 of those years focused on internet marketing. Paul is a sought after speaker in the Internet Marketing and Social Media community and is frequently quoted as a trusted source.

 
 



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Tuesday, September 4, 2012

Brick Marketing SEO Newsletter for September 4

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September 4, 2012
Using Google Analytics for Keyword Research

The first stage in onsite optimization for any website is to conduct keyword research.  But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it's important to use your site's analytics to uncover what keywords searchers are already using to find your website. Failing to know how traffic is searching for your site might mean you accidentally remove a keyword that was performing well.

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Website Content Mistakes that Affect Conversion

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it's the content on the site that will get them to convert, or not. No matter what industry you are in, there are plenty of competitors vying for the same attention that you want to achieve. If you don't provide website visitors with a good experience from the start, they will be on to the next site.  

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A Look at Facebook PPC Ads

Some businesses have found success with Facebook advertising, but it is mostly B2Cs since users are targeted based on personal information and interests as opposed to professional information and interests. The general consensus seems to be that overall, it is difficult to determine the ROI of Facebook advertising. Facebook is making a lot of money from its advertisers, but the advertisers aren't making much money using Facebook ads. In order to keep advertisers happy, Facebook will have to evolve its advertising and business model without ruining its user experience, which could prove to be a tricky feat.

CLICK HERE TO READ MORE
Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Death of the Guest Post

 

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Free SEOMoz Trial

Use what the pros use!  SEOMoz is widely recognized as the industry leading tool for optimizing and improving the rank of your website. You don't need to buy today - signup today and try it out for free for 30 days to see what you've been missing!

Learn More...

Fight Back Against Panda!

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