Brick Marketing SEO Newsletter
www.BrickMarketing.com
| December 19, 2013 |
SEO Writing Requires an Additional Skill Set
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|  Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if you were speaking to someone. Business writing can include both of these types of writing styles, and of course business writers need to understand when each is appropriate. While writing can be difficult enough as is, writing for the web requires additional thought and skills.
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Using Your Blog to Create B2B Demand
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|  Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising which relies on interruptive tactics to capture someone's attention, SEO (and inbound marketing at large) is about being where your customers are when they need you-let them come to you. But what happens when a B2B company straddles two niches or creates their own niche and there is no search volume for what they offer? How can your customers come to you when your top keywords aren't how they search?
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Interview with Aris Vrakas, Former Dir. of SEO at Orbitz Worldwide
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|  Recently, I had the chance to interview SEO expert Aris Vrakas. Mr. Vrakas is one of the industry's top SEO professionals in the field of artificial intelligence e-marketing. As Director of SEO at Orbitz Worldwide, he led Orbitz in building from scratch one of the first end-to-end landing page platforms, which is capable of self-optimization to manage millions of pages, content sources, business wide data-sources as well as dozens of existing and new language domains. Question: As the former Global SEO Director for Orbitz, how do you manage multiple SEO programs across dozens of countries and languages?
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Is My Social Media Campaign Working?
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|  Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It's not just friends and family members that people are connecting with either. They are connecting with businesses and industry professionals. The opportunity for a business to connect with a massive audience has never been easier. And yet, why does it seem so hard? It's because businesses aren't taking the right approach to a social media campaign and aren't sure how to determine whether it is successful or not.
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Marketing Folks, Check Your SEO Ego at the Door
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|  There's lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We've even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checking out the SEO firm and have a list of credentials that you want fulfilled, the SEO firm is scoping you out as a potential client too. The relationship between an SEO firm and a client should be viewed as a partnership.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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