| Excerpts: While most small businesses can't afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I've always believed in working with clients that we're a good fit for and not every business... View Article The post The Pros and Cons of an In House SEO Expert appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » We might not know everything about Google's search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what's important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searchers; sites that provide a positive experience.... View Article The post Website Mistakes that Harm SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process. It's not the kind of marketing tactic that's going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take... View Article The post Top Reasons Why SEO is Slow appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » It’s true that brand strength correlates with SEO results. You'll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It's all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don't include any mention of the brand, just what the searcher... View Article The post Brand Strength Correlates with SEO Results appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. "What are we getting out of social media?", "Is social media getting us any leads or sales?", and "What is our social media ROI?" are all common questions that executives want answers to. Social media activity certainly... View Article The post Get the Most Out of Your Social Media Investment appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |