Thursday, February 16, 2012

Right Brain for Your Content, Landing Pages for Leads, and SEO for Joomla

Site Reference

Why Your Online Content Needs a Good Dose of Right Brain
Like many marketers, I value scientific data and the 5 step and 10 tips articles that offer valuable information. The web is an information superhighway and virtually anything you could ever want is available on the internet.

With so much content, how do you make your brand stand out? How can you offer a unique article, video or blog post when so much has already been said?

This is probably the only time you will hear me say this, but put down your mouse and take a breather. It’s easy to get caught up in the scientific, “left-brained” way of doing things. We all want the exact formulas, proven tactics, and time-tested strategies to gain more traction on the internet and grow our business.

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A Proper Landing Page Begets Proper Leads

Landing pages are the backbone of most on-site SEO, since it is an essential step to understanding your goal funnel and engaging your customer. However, far too often I see landing pages that are clearly optimized for search engines and not for human beings. I'd like to attempt to convince you to rethink your methods for creating a landing page from a human perspective. I have seen astounding results with a/b split tests when a site starts to look at things from the eyes of their customers. The funny part is; usually that also helps optimize for search engines!

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Making Joomla SEO Friendly
If you need to deploy a Joomla site that is optimized for search engines, certain factors must be considered from the installation of the package, as well as moving forward with building out the site. If you simply deploy and design a Joomla site, most search engines will fail to index the pages to their full extent. However, with just a few steps, your Joomla site will be search engine optimized, listed and found by the top search engines.Joomla is an excellent Content Management System (CMS).  However, developers that simply deploy the default version of the Joomla package find that, without some alterations, Joomla is not at all search engine friendly.
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Wednesday, February 15, 2012

Good SEO Providers Practice What They Preach

Brick Marketing SEO Newsletter
www.BrickMarketing.com

February 15, 2012
Good SEO Providers Practice What They Preach

SEO is a growing industry that is constantly changing and evolving over time. Since a search engine presence can make or break a business, there are thousands of SEO companies and consultants out there that want to sell their services. Like any other industry, there are good guys, there are OK guys, and there are bad guys. It can sometimes be hard to tell the difference. That's why it's important for potential clients to do some research and get a basic understanding of the industry before signing on the dotted line. One way to know if a potential SEO provider is up to snuff is to check out how they market themselves. What is their web presence like? If they aren't employing crucial SEO tactics on their own behalf, how legitimate can they be?
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VISIT THE HELPFUL RESOURCES BELOW:
Optimize Every Page of a B2B Website

After reviewing the competition and the industry online and conducting keyword research, the first phase of a B2B SEO campaign is to optimize the website. This involves incorporating targeted keywords into the content and meta tags of all pages of the website. Notice the phrase "all". Yes, in order to properly optimize a B2B website it's important to optimize every single page.  While it may not seem like a big deal to optimize every page if your site has less than 50 pages, it can feel very overwhelming to do so if your site has 100+ pages. If this is the case, the project may need to be broken down into phases. Focus on the most valuable 50 pages first, the ones that currently receive the most traffic and generate the most conversions.
CLICK HERE TO READ MORE

Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Tuesday, February 14, 2012

Drive More Leads with HubSpot Marketing Assessment


 
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  • Measure and analyze your company, competition and vertical to improve your marketing

Sign up for your marketing assessment today.



HubSpot, Inc. 25 First Street, 2nd Floor | Cambridge, MA 02141 | www.hubspot.com


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Brick Marketing - SEO Firm Tel. 781-999-1222 | 101 Federal Street, Suite 1900 | Boston | MA | 01220

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Monday, February 13, 2012

Brick Marketing SEO Newsletter for Feb.13

Brick Marketing SEO Newsletter
www.BrickMarketing.com

February 13, 2012
Stagger Social Posts for Maximum Exposure

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that "doing social media" means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correctly to build a brand, communicate with target audience members, and improve SEO efforts, it's necessary to have a strategy and goals in place. One important goal should be to get your social content Liked, Shared, +1'd, and Re-Tweeted by others. This will improve brand visibility, expand your reach in social media, build your own followers, and improve your social signals which have an impact on search engine ranking.
CLICK HERE TO READ MORE

VISIT THE HELPFUL RESOURCES BELOW:
B2B Content Marketing Guidelines to Follow

Content is the lifeblood of B2B online marketing. The B2B sales cycle tends to be much longer than that of B2C. Potential clients or customers want to know that they are making the right decision in choosing your product or service, since it will have business implications. It's the content that you produce that will instill trust in your business over time. White papers, E-books, guides, blog posts, and articles all educate potential clients and customers and establish your business as a thought leader and expert.
CLICK HERE TO READ MORE

Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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eSiteSecrets - Budget Web Hosting Features

Budget Web Hosting Features.
http://esitesecrets.com/articles/1704/1/Budget-Web-Hosting-Features/Page1.html

Cost reduction has been the prime objective of every business and
likewise small businesses tend to compromise on lucrative offering if
competitive package is offered.

All such desires and deeds have lead to a most highly utilized web
hosting plan. This is sometimes called as shared hosting plan, budget
plan and personal web hosting plan.

It's one and the same. The core philosophy is the same and the cost
they offer is around $20 monthly which is quiet affordable with what
they give in-turn.
Read more...>
http://esitesecrets.com/articles/1704/1/Budget-Web-Hosting-Features/Page1.html

- eSiteSecrets.com
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