| Excerpts: For those new to SEO, it can be a little daunting. There's a lot involved: keyword research, on-site optimization, link building, content marketing, social media, etc. Where do you start? What's the best approach: all at once or start with one thing and build to the next? Different SEO firms will likely tell you different... View Article The post The First 3 Steps of an SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company.
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Despite what you might believe, keyword ranking data isn't the "be all, end all" SEO metric to track. That's because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and sales and leads from that traffic) over... View Article The post Use Keyword Data to Make On Page Improvements appeared first on Brick Marketing - SEO Marketing Solutions Company.
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The word is out: content is king. We've been hearing it for years but it's clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there's still opportunity for your content to stand out. In... View Article The post 3 Easy Ways to Enhance Your SEO Content appeared first on Brick Marketing - SEO Marketing Solutions Company.
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SEO is a form of marketing and just like any good marketing program, you need to understand certain things before you can be successful with it. One way to look at it is that you should have a clear understanding of the who, what, where, when, and why before you can get anywhere good. The... View Article The post The 5 W's of SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.
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If you know anything about SEO, you know that it's an ever changing industry. Search engine optimization was a much different game even just one year ago. The search engines are continually changing their algorithms and what worked before may not work now. In fact, what worked before may even get you a penalty now.... View Article The post SEO Tactics that Work appeared first on Brick Marketing - SEO Marketing Solutions Company.
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