Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 1, 2013 |
What to Look for When Researching an SEO Firm
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|  As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the part of the business that is looking for a firm. There are so many firms to choose from and it will take some time to decide which one is the best fit. In some cases a business owner might be referred to a firm by a trusted colleague. Usually, that's a good place to start. But what if you don't have any connections or are brand new to the SEO game?
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Making the Case for B2B Blogging
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|  In case it wasn't immediately obvious, Brick Marketing is a huge proponent of B2B blogging. As a B2B business ourselves we go through the same challenges when it comes to content marketing as many of our B2B clients-what are we going to write about? When is the best time to write about certain topics? How will we make time to get all this content created? Anyone who has ever had to manage a B2B blog, create a white paper or an e-book can tell you that content creation easily turns into a full-time job, especially if you aren't a writer by trade.
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Interview with SEO Expert Trond Lyngbø
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|  Recently I had the chance to interview SEO expert Trond Lyngbø. Trond is a marketer, SEO strategist and partner at Metronet As in Oslo, Norway, and a popular columnist at Search Engine Land. Trond is also the author of two books, one on search engine optimization (SEO) and the other about social media marketing and communication. He also blogs at well-known websites like SEObook.com and MOZ.com. Check out his SEO website SEOnomics.com where he shares his knowledge and thoughts about SEO, and often gives away online business tips at no charge at all.
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Are Your Keywords "In Season?"
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|  Have you noticed a slight dip in your organic traffic recently? I'm not talking Google algorithm update crisis dip; just that your organic visitors seem to be a little lower than usual. There could be a lot of factors at play here and one of them that should definitely be considered is seasonality. One way to tell if seasonality is at play is to compare the month (or months) when you noticed the downward trend to the same time period last year. If the two sets of data reflect a similar dip then seasonality is most likely your culprit.
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Don't Favor Social Over SEO
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|  The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. However, there are still businesses out there that for whatever reason (lack of resources, time, etc.) decide that they want to focus on just one. Since social media marketing is all the rage these days and SEO is supposedly "dead" (not true!) doesn't it make sense to focus on that? No way!
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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