Thursday, November 14, 2013

3 Signs That It's A Bad Link Building Opportunity

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November 14, 2013
3 Signs That It's A Bad Link Building Opportunity

Link building is a time consuming and mostly manual process, so it's easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they'll find another one any time soon and more links is always better, right? Wrong! Not all links were created equal and for every great link to be had there are probably a dozen bad link building opportunities in the way.

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What Does B2B SEO Success Look Like?

What frustrates many clients about B2B SEO is the long term nature of the strategy. It's just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that's what clients obviously want. There are many outside factors that control SEO success, which is why it's not instantaneous. It takes time for the search spiders to find and index content, the search algorithms are continually changing, trust needs to be achieved, and there is no way to control what the competition is doing or has already done to get ahead of you. 

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Making the Case for Unlocking Gated Content

Content creation is an essential component of a B2B online marketing strategy today. B2B decision makers turn to the web to find information on the products or services that you provide. Before making a decision that will impact their entire company, and likely take a significant amount from their budget, they want to take the time to ensure that what you offer is the best match for what they need and in line with their business practices. The process typically involves doing some research and reading up on any and all materials that you have published. The smart B2Bs understand this and have dedicated ample resources to content marketing. However, some B2Bs are missing out on opportunities with their content by gating it, or hiding it behind a log-in or a lead form.    

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 Choosing a Preferred Domain in Google Webmaster Tools

The other day I noticed that one of our client's sites had both the www version and non-www version of their domain working. This meant that when I typed in clientsite.com into the address bar the site did not automatically redirect to www.clientsite.com. I was worried that this might be impacting their SEO in some way, so I threw both domains into SEOMoz's OpenSite Explorer tool and found that the two URLs actually had slightly different back link profiles. The non-www domain had 1,107 links and the www domain had 2,459. That's a pretty sizable difference!

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Tuesday, November 12, 2013

Brick Marketing SEO Newsletter for November 12

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November 12, 2013
How Do I Get to Number 1 in Google?

"How Do I Get to Number 1 in Google?" Is the Wrong Question to Ask! SEO is a necessary component of an online marketing campaign today. After all, one of the first places that people go searching for information today is Google. If your content appears prominently in Google for the keywords and keyword phrases that people are using to search, it will mean more visitors to the site and more conversions. It makes sense that website owners that are getting started with SEO often ask, "How long will it take to get to the top of Google?", however SEO success isn't measured by rank for a number of reasons.Rankings fluctuate, and therefore aren't reliable when it comes to measuring how an SEO campaign is performing.

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Why LinkedIn Is Perfect for B2B Content Promotion

SEO is a long term investment, there is no way around in. Climbing through the SERPs takes time, commitment, and consistency. Depending on how competitive your market is and what your "money" keywords are getting to the top of the SERPs can be a long process.  

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Does a Smaller Site Need a Smaller Link Profile?

The simple answer is no. While the size of your site may limit how many entry pages you can create in the SERPs (although blog posts are basically limitless landing pages for any website), the size of your site should have no real impact on the size of your link building profile or link strategy.  

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 Don't Let Your Domain Name Expire

When you first start a business or decide to launch a website or blog for personal use, the first thing that you need to do is decide what you want the domain name to be. For a business, it makes the most sense to use the business name or a memorable variation of the business name. Avoid keyword rich domain names since those now are viewed as "spammy" to the search engines. Once you decide what the domain name should be you need to make sure it is available, and then register the domain.  

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Monday, November 11, 2013

eSiteSecrets - Catering at Home

Catering at Home
http://esitesecrets.com/articles/3985/1/Catering-at-Home/Page1.html

If you have a knack for cooking and like to cook for a lot of people
you may be able to start your own catering home-based business.

Catering can be fun as you may get to attend events you may not
normally go to.

You can get your name out at an event when people try your food and
wonder who they can use at their particular event they will think of
your food and hire you.
Read More...> http://esitesecrets.com/articles/3985/1/Catering-at-Home/Page1.html

- eSiteSecrets
eSiteSecrets.com

P.O. Box 660675-36055
Dallas, TX
75266
US


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