| Excerpts: Link building and content marketing are no longer separate SEO entities. Essentially, they are the same thing today. In order to build valuable inbound links to your site, you need to be creating high-quality content that is going to get noticed. Even with this knowledge, there are plenty of link builders and content marketers making... View Article The post 5 Link Building and Content Mistakes to Stop Making appeared first on Brick Marketing - SEO Marketing Solutions Company.
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The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn't the only reporting metric to look at. It's also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth and position improvements correlate with increased clicks... View Article The post How to Increase Organic Click Through Rate appeared first on Brick Marketing - SEO Marketing Solutions Company.
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While SEO isn't considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the background, online advertising can generate immediate clicks to a website... View Article The post Online Advertising: Not Set and Forget appeared first on Brick Marketing - SEO Marketing Solutions Company.
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