| Excerpts: Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it's just an understanding of the basics. I know what you're thinking—Why do I have... View Article The post Why SEO Is a Continual Learning Process appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It’s also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links. However, there are some misconceptions out there. It’s... View Article The post What SEO is NOT appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » What is the sign of a good SEO program? Any legitimate SEO professional will tell you that it's a steady growth in organic search traffic over time from target audience members. What a legitimate SEO professional will not tell you is that it's all about rank. Ranking-focused SEO is long gone. This is because rank... View Article The post Another Reason to Not Focus on Search Engine Rankings appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » If you're going to be investing in SEO efforts like on site optimization, link building, content marketing, and social media it probably makes sense to measure the impact of these efforts over time, right? While SEO reporting can be complex, specifically for very large websites or websites that have a history of search engine penalties,... View Article The post High-Level SEO Reporting Guide appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some... View Article The post Reasons to Stop Obsessing Over This SEO Metric appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |