 There are numerous benefits to operating a business blog. It's an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be crawled and indexed and can eventually rank in the search engines for related keyword searches and keeps the site "fresh", which is attractive to the search engines. CLICK HERE TO READ MORE
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If you are just getting started with a B2B SEO campaign or have added additional pages to your site that need to be optimized, it's necessary to conduct keyword research. Using the Google Keyword Planner tool, you can type in the keywords that you would like to target and it will provide you with a list of additional related keywords and their corresponding average monthly search information. CLICK HERE TO READ MORE
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 With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can't afford to wait the year+ it takes to build a blog from the ground up, connect with a loyal audience, and start earning those natural citations. Most sites needs to actively build links as well. CLICK HERE TO READ MORE
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 A few years ago content marketing wasn't nearly as widely used as a marketing tactic as it is today. A few posts here and there could make a huge difference simply because there wasn't a lot of content to compete with. Now hundreds of businesses, from small mom-and-pop pizza shops all the way up to enterprises, are investing in content marketing as a way to build their online brand. CLICK HERE TO READ MORE
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