In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of the strategy and implementation. Category C - they do their best to learn everything they can about SEO and set out to really make headway in the SERPs, for better or worse. Category A sites don't usually see much movement very quickly, but given enough time those sites can and do well online. CLICK HERE TO READ MORE
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 Over the last two years, ONE link has driven 238 visitors to a client's site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visitors, so 78 is just a drop in the bucket. But multiple that one good link by hundreds of good links) and you easily start earning 10s of thousands of visitors through referral links. In fact, about 10% of this client's traffic overall comes from referral links. (For comparison, 23% of their traffic is organic, 17% is paid and about 3% is from social) I don't know about you, but I don't know too many site owners that wouldn't be happy with an additional 80k unique visitors, do you? CLICK HERE TO READ MORE |
 Having a site built in WordPress provides numerous advantages compared to coding a site from scratch. Simple additions to your site can be easily accomplished by installing plugins. From data capture to boosting SEO, there are numerous WordPress plugins to optimize your site and improve its functionality. Want to know the best part? WordPress has an extensive directory of all of its plugins located right on its site, wordpress.org. CLICK HERE TO READ MORE |
Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina "called out Google+" on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a post on Medium. However, what starts as an apology turns into a diatribe as Messina goes on to say:
"When I thought about what motivated me to lob this snarkbomb, I realized I was looking for a reaction. I wanted some kind of defiant response to questions that have recently bugged me." CLICK HERE TO READ MORE |
Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies' content marketing strategies are thriving. Others unfortunately are faltering. If you are on the "faltering" side of things, it may be because readers just aren't enjoying your content.
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