Brick Marketing SEO Newsletter for January 27

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January 27, 2015 3 Reasons To Hire an SEO Firm Instead of an In-House Employee   When you do finally get the green light to really ramp up your SEO program you have one of two options; you can either hire an SEO firm to manage and guide your campaign, or you can pull it all in-house and hire a new SEO manager. There are pros and cons to both options, but here are three reasons why an SEO firm might be the better choice. CLICK HERE TO READ MORE  Blog for Better Customers and Clients   There are so many benefits to business blogging. It's a way to share your industry knowledge and be viewed as an authority figure. It's a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customers or clients that "get it". Consumers conduct their research online before making a purchase. They want to know what the product, service, and company selling that product or service is all about.    CLICK HERE TO READ MORE The Pros and Cons of Bidding on Competitors' Brand Terms If you're investing in PPC search advertising you should know that it's recommended to bid on your own brand terms. It's not hard to rank #1, after all- nobody should rank higher than the brand that is being searched for! Branded terms have a high conversion rate with a low cost per click and cost per conversion. But what about bidding on your competitors' branded terms? Is this a sneaky or deceptive way to advertise? Some advertisers prefer to "play nice" and stay away from this strategy while others love it. CLICK HERE TO READ MORE     Create a Content Series to Maintain Engagement    In case you weren't aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you might not be thinking of is the length of the content.   CLICK HERE TO READ MORE 3 Things to Know About Your Target Audience Before Creating Content   Online marketing today is all about content, content, and more content. This might lead you to believe that quantity is what matters. But content isn't for your bosses that are focused on hitting quotas and it's not for the search engines to improve your SEO (even though that is an important indirect benefit). Ultimately, content is for your target audience. It's for the people that you want to buy your products. Before creating any content you need to keep these people in mind, or else your content won't have its desired effect. CLICK HERE TO READ MORE Connect With Brick Marketing:

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