| Excerpts: One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time. As the Google algorithm has become more evolved, many SEO practices have fallen by the wayside.... View Article The post 4 Things That Will Always Add Value to an SEO Program appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » One of the first steps of an SEO campaign is to conduct keyword research to determine which relevant keywords people are using to search for the products and/or services offered. Once keywords have been researched, the next step is to select which ones to use. When undergoing the keyword selection process of onsite optimization, many... View Article The post Keyword Relevancy is More Important Than Search Volume appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » There's a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through when they see your... View Article The post Clean Up Organic Listings to Increase Click Through Rate appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » When someone is looking for a local business or service, they might ask trusted friends and relatives for suggestions, but more often than not the first place they head is Google. They type in what they want, browse the search results, and go from there, which is why any local business that wants to earn... View Article The post Ways to Win at Local SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO requires a significant investment, mostly because it's a service that never really "ends." An SEO campaign should really be ongoing, so unless you have the resources to do the work in-house, you'll always need to be outsourcing it to an SEO firm. Of course, you want to make sure that you're working with a... View Article The post 5 Signs You're Working with a Reputable SEO Firm appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |