| Excerpts: It’s no secret that developing a strong link portfolio can help your digital marketing efforts, especially since links are widely known as being a ranking factor for the search engines. However, it is important to understand that it isn’t just any old link that will do. The links have to be of a high quality,... View Article The post Digital Marketing Can Help Businesses Attract Quality Niche Links appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » In the business world, a touchpoint is defined as a way that a customer interacts with a business. This includes digital marketing activities such as an email newsletter, social media, new website content, and more. For marketers, the touchpoints give businesses a chance to deliver customers and prospects relevant information that could shape their perceptions... View Article The post B2B Touchpoints Keep You In Front of the Customer appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust. While there's an abundance of advice out there about how to approach... View Article The post SEO Blog Writing Myths to Ignore appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn’t the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the same extent. Websites that adhere... View Article The post History of Google Panda and Penguin Updates appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we're an SEO firm so we'll strongly support SEO at all... View Article The post How a PPC Campaign Complements an SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |