| Excerpts: When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website. Inbound links are a ranking factor since they convey trust and authority to the search engines. What usually doesn't get as much attention is outbound linking, or links found on your website... View Article The post Outbound Linking Best Practices for SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.
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The goal of an SEO campaign is to increase targeted, relevant organic visitors to a website over time. However, while increased organic traffic is certainly great, it's not doing anything directly to improve the bottom line. A company is only going to see a return on investment if those visitors are taking an action and... View Article The post Make These Website Conversion Improvements to Enhance SEO Results appeared first on Brick Marketing - SEO Marketing Solutions Company.
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Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we're an SEO firm so we'll strongly support SEO at all... View Article The post How a PPC Campaign Complements an SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company.
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