| Excerpts: Search behavior has evolved. Instead of typing (or speaking) a keyword into a search engine, people are more likely to ask a full question. And, thanks to the Hummingbird update and machine learning, Google has a better understanding of what searchers are looking for and is delivering a relevant result based on the overall context... View Article The post 5 Reasons to Still Do Keyword Research appeared first on Brick Marketing - SEO Marketing Solutions Company.
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While nobody knows the specifics of the Google search algorithm, what we do know is that Google focuses on quality. High quality sites are going to rank higher than low quality sites. That's why Google released the Panda update that concentrated on the quality of website content and the Penguin update that concentrated on the... View Article The post Quality User Experience is a Google Ranking Factor appeared first on Brick Marketing - SEO Marketing Solutions Company.
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While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you... View Article The post SEO and PPC Should Work Together appeared first on Brick Marketing - SEO Marketing Solutions Company.
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