| Excerpts: When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to accommodate the latest changes. When working in the field, it's... View Article The post SEO Basics Never Change appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » As an SEO firm, of course we're going to tell you that SEO is a necessary part of the online marketing mix. But we'll also be the first to tell you that SEO works best when it's not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence... View Article The post 5 Online Marketing Tactics to Explore Alongside SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » In order to be successful with SEO long term, it's necessary to get out of the "it's all about rank" mindset. We're not saying that rank doesn't play a role, of course it does, but it isn't the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on too... View Article The post SEO Reporting: More Than Rank appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » One of our goals when working with clients is to really educate them about SEO. What "white hat" SEO is and isn't and that the best SEO campaign is one that follows Google's Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasis we... View Article The post 3 Reasons to Stop Stressing Over Rank appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » As you likely know, content is a huge part of SEO. Generally, the websites that continually publish high-quality, authoritative content are the ones that generate the most organic traffic from the search engines. The number of published blog posts typically correlates with organic traffic growth. However, in order for this to be possible, the content... View Article The post 4 Pillars of Good SEO Content appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |