There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground. No Internal SEO Champion: As an SEO firm, we work outside our client's offices while getting the SEO work done. But that means that someone on their side has to be the internal SEO champion that helps keep the wheels turning. After all, I can only do so much from out here! They are the ones approving content, reviewing onsite SEO recommendations, tweaking social strategies, following through on link opportunities and so forth. I can do 90% of the work from my office, but that last 10% needs to be handled by someone in-house! CLICK HERE TO READ MORE
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 When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO. Could they expect to see a 10% change? 20%? 30%? I explained to our contact there that our clients have seen everything from as little as 2% change in organic to as much as 324% change in just a year. It depends on how competitive your market is, how established your website is, what kind of SEO work you've done in the past and a myriad of other factors (some of which we can control and some we can't). CLICK HERE TO READ MORE |
 It's one thing to be creating great content on a regular basis. It's another thing to make sure that that content is found among target audience members. Content that's not read, viewed, shared, etc. has little value. To make the most of your efforts, it's necessary to take advantage of every content distribution channel available to expand the reach of the content. Yes, this takes time but it's time well spent. CLICK HERE TO READ MORE |
If you're thinking about running a PPC campaign in Google AdWords, you're probably curious about how Google determines where your ad will show up on the search engine results page. Google has a reputation for keeping secrets but luckily Google provides advertisers with this information (at a high level, of course). After all, advertisers are paying Google money directly, so there needs to be SOME level of transparency to keep them happy. CLICK HERE TO READ MORE |
One of the best ways you can plead your case for a bigger content marketing budget in 2015 is to show the powers that be just how much your blog is worth. Showing content ROI is actually very simple, especially when you know how much the average web visitor is worth to your company.
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