Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 5, 2013 |
Features of a B2B Blog That Improve SEO
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|  When a prospective B2B SEO client gets in touch and is curious about the SEO process that we'll take one of our first questions is, "Do you have a blog?" Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog post is an additional web page that can get indexed. It's an additional opportunity to target your priority keywords and an opportunity to target long tail variations of keywords.
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Make SEO Worthwhile with a Clear Call to Action
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|  A strong SEO campaign is essential in the competitive online space. If you want your website to rank in the search engines for specific keywords and keyword phrases, you will need to optimize your existing site content to include those keywords, add additional site content like blog posts on a regular basis that helps to keep the site fresh, and generate inbound links back to the site from relevant sources in order to improve the trust of the site. It's a lot of work.Because SEO requires a significant investment of time and/or money, you want to make sure that it's worthwhile. What does that mean?
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Interview with Kelsey Jones of MoxieDot.
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|  Recently I had the chance to interview writer and search/social media marketing consultant Kelsey Jones. Kelsey runs her own social media and search marketing business, MoxieDot. She was featured in the 2010 edition of Who's Blogging What as one of the top internet marketers of the year and was voted one of the top 100 marketers in 2009 by Invesp. Kelsey also writes for some top industry sites including Search Engine Land, Marketing Land, Business2Community.com and more. Thanks to Kelsey for taking the time to answer my questions!
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5 Ways to Improve Social Media for SEO
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Social media and SEO shouldn't be handled in separate silos since the activity of one affects the other. The search engines rank web content partially based on its "trust" which can be conveyed through social media. If content is actively being shared, liked, re-tweeted, etc., the search engines take note and consider it to be valuable. The search engines want to rank what people want to see and social media activity is a good indicator of that.
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How to Keep Your Anchor Text Linking Safe
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|  Content has become an essential part of SEO. Content is what gets indexed and found by the search engines. It also helps to build an inbound link portfolio. Content that includes links that is shared on other sites gets an inbound link from that site and can also help to generate traffic. In the wake of the Google Penguin update, website owners became hesitant regarding anchor text since many sites were handed penalties for "unnatural linking". Anchor text linking doesn't need to be abandoned completely, though. It's just important to take a different approach.When linking within content, utilize all of these types of anchor text. The destination URL.This is the most basic form of linking and is still often used by those that don't know much about publishing content online.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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