| Excerpts: There’s an art to choosing the best SEO firm for your business but once you do, it’s important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client. However, it does work both ways. If you treat them as “hired help”... View Article The post Your SEO Firm is Your Partner appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of relevant topics that will be used as a... View Article The post Understanding User Search Patterns for Effective SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, “Brands are the solution, not the problem,” and that they give us a way to weed through all the content... View Article The post Make Sure Your SEO Strategy Helps with Branding appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How do you know if your SEO program is up to par? How effective your SEO program is depends largely on how you prepare. In other words, there is a right way to do things and then there’s a wrong way. There is also a bit of an in-between where your actions could be effective,... View Article The post How to Set Yourself Up for SEO Success appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn't a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect of... View Article The post How to Measure Organic SEO Traffic appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |