Thursday, June 6, 2013

How to Avoid a Link Penalty

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June 6, 2013
How to Avoid a Link Penalty

Prior to the Google Penguin update, people were a little more reckless with their link building. If they could drop a link on a site and include anchor text, they'd do it. Once Google cracked down on this practice, the game has been somewhat different. The focus is now on building a natural link portfolio and quality trumps quantity every time. Google is handing out penalties to websites that appear to be building inbound links in an unnatural manner. Here are a few ways to ensure that your site isn't found guilty.

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When an SEO Firm Shouldn't Take on a Client

The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It's important that there be a level of trust and comfort there between the two. An SEO partnership is different than working with other vendors because the communication needs to be consistent. An SEO client can't hire a firm and then disappear. The client needs to provide ongoing feedback and insights into what's presently going on within the business. What it comes down to is that in order for an SEO firm to feel confident taking on an SEO client, it needs to be the right fit. There are certain criteria that must be met in order for an SEO company to feel as if they can actually get results for the client. Search engine optimization is the process of making changes to a website and building inbound links in order to establish search engine trust and improve traffic.  

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Interview with Julie Joyce of Link Fish Media

Recently I had the chance to interview link building expert Julie Joyce.  Julie owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. She is also a frequent contributor to the Link Week column on Search Engine Land and writes for other top industry blogs including Search Marketing Gurus, Search Engine Watch, Search Engine People and State of Search..  

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Consider SEO from the Start

While it may be hard to believe, there are businesses out there that still don't have a website. There are plenty of other businesses that have a bare bones website and are realizing that it's time for an overhaul. Of course there are always new businesses being launched that need to create a website.  

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SEO Advice for a New Small Business

Congratulations on your new small business! Your website is up, your phone is connected and you're just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should know. A new small business (unless you purchased a previously owned domain) doesn't have much in the way of search engine trust.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Tuesday, June 4, 2013

Brick Marketing SEO Newsletter for June 4

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June 4, 2013
SEO Results Can't Be Promised

One of the first questions that prospects often ask during the sales process about our SEO services is, "So when can I be on the first page of Google?" While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from our efforts in any specific timeframe. Many potential clients aren't happy with that answer. They want to know what the point is then and why it's worth it to spend their money.  

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Should You Outsource Your Guest Blogging and Outreach?

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy-it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many small to mid-sized companies seem to struggle with guest blogging and outreach (and their content marketing campaigns in general) because they don't have the in-house talent to keep up with the increased demand for content. 

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Don't Kill Your SEO Trust Factor with Broken Links

Linking is an essential part of website development and of SEO. Internal links from one page to the next of your site help for website usability purposes. If you reference a product or service that you offer on a different page, link to that product or service page making the experience seamless for website visitors. Outbound links to other web properties can also be a part of your linking strategy, however the only downfall to this strategy is that you have no control over the websites that you are linking out to.

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Save SEO Efforts during a Website Redesign

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don't have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It's important to preserve as much of the search engine trust as possible when launching a new website. Making even a few mistakes can really hurt your SEO. Maybe your site has been around for years and you didn't really think about usability or best practice when originally setting up your URLs. URLs shouldn't be too long and should accurately reflect the content that's on the page. When it comes time to redesign a website it may make sense to change some of the URLs too.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Sunday, June 2, 2013

eSiteSecrets - How to Work at Home and Feel Connected to the Outside World

How to Work at Home and Feel Connected to the Outside World
http://esitesecrets.com/articles/4015/1/How-to-Work-at-Home-and-Feel-Connected-to-the-Outside-World/Page1.html

Working from home can be difficult if you are used to working with
others in a business environment.

You may wonder how you can conquer feelings of alienation and
loneliness when you are working at home.

There are many tips and sites devoted to loneliness when working from a
home based environment.
Read More...> http://esitesecrets.com/articles/4015/1/How-to-Work-at-Home-and-Feel-Connected-to-the-Outside-World/Page1.html

- eSiteSecrets
eSiteSecrets.com

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Dallas, TX
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US


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