Brick Marketing SEO Newsletter
www.BrickMarketing.com
| May 30, 2013 |
The Best SEO Firms Practice What They Preach
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|  One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked "how do you find the best SEO company?" Another member of the discussion replied by saying "look at the company's SEO. It's like hiring a personal trainer; you would want to look for someone who was in good shape." The truth is the best SEO firms are ones that take the same advice they give to their clients and apply them to their own business.
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Are You Choosing Facebook Over Your Website?
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|  A few weeks ago I came across this interesting post on MarketingProfs by Christian Briggs entitled "Four Reasons to Jettison the Traditional Website and Go Social." In it, Briggs remarks, "I see companies dispensing with the traditional website in favor of integrating the most popular social networks right into the website and communicating with customers in real time via tweets and Facebook posts."
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Interview with Online Marketing Expert Derek Edmond
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|  Recently I had the chance to interview Derek Edmond. Derek is a Managing Partner of KoMarketing Associates where he focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients. Derek has presented to audiences for Business Wire and Microsoft, has been a guest lecturer at Bentley College and is active in a range of New England communities supporting online marketing so he I and work in the same neck of the woods! It's always great to talk with other Boston-area marketing professionals and hear about the great work they are doing. Derek also maintains a personal blog on search engine marketing, social media and the Cape Cod community at Cape Cod SEO.
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How to Keep Your Anchor Text Linking Natural
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|  The Google Penguin update has been around for a little while now. We've all come to terms with what has changed and understand that certain link building practices simply are no longer acceptable. Using keywords in anchor text throughout published content has always been recommended SEO practice. Instead of linking to meaningless words like "click here", it actually told the search engine spider what that page was about. However, as time went on Google found that this practice was being abused and over-used, which is why Penguin is also considered to be a penalty for "over optimization". What's important to understand is that anchor text linking shouldn't be eliminated from your SEO strategy entirely. Anchor text links are still OK as long as they are "natural". Of course the absolute most natural way to do things would be to not have a plan at all. But as SEOs, we're planners right?
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Ways to Claim More SERP Real Estate
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|  When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). This is especially true for branded search.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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