Why Your Boss Might Hate SEO

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September 11, 2014 Why Your Boss Might Hate SEO    OK, hate is a harsh word. Maybe your boss doesn't hate SEO. But there's a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you're a marketing person there's no doubt that you understand the importance of SEO but unfortunately your boss might struggle with accepting it and dedicating a portion of the marketing budget towards it. Here's why. CLICK HERE TO READ MORE  3 SEO Mistakes That Can Ruin Your Website   Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't realize the game has changed. CLICK HERE TO READ MORE Consider the User Experience When Designing Your Website      A well-written, beautifully directed movie attracts fans. Same thing goes for a great musical album. So what is it that will drive fans to your website? Well you can't just narrow it down to just one item. The quality of your content, breadth of information, and navigability all factor in to making people want to come to your website and stay for a while. In addition to having a well-optimized website for SEO, you need to make sure that you design your website with the user experience in mind.   CLICK HERE TO READ MORE    Not All Social Media Activity Should be Outsourced We live in a world where social media marketing on behalf of your business is no longer an option. It's a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. CLICK HERE TO READ MORE Your Content Marketing Shouldn't Be About You   Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren't doing enough (or any) content marketing or they aren't doing it correctly. Companies need to understand that their online content marketing isn't an avenue for self-promotion. If you are responsible for your company's content marketing efforts, keep in mind that it's not about you!   CLICK HERE TO READ MORE   Follow Brick Marketing!

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SEO Newsletter for September 9

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September 9, 2014 Capture Attention During the Long B2B Sales Cycle   The B2B sales cycle tends to be longer than the B2C sales cycle due to the lengthy decision making process. Organizations want to make sure that they are making the right choice for their business. The products or services that you offer must be the best match. Since many B2B products and services are expensive, decision makers aren't going to make any haste decisions. They are going to take their time conducting research on the industry and any organizations that they are considering doing business with.   CLICK HERE TO READ MORE  The Link That Keeps on Giving   The best links are the ones that don't just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. One or two powerful referral links can become a revolving door of traffic and keep pushing people through to your site over time.   CLICK HERE TO READ MORE Avoid Flash When Designing a Website      Modern websites are incredibly dynamic. Instead of the standard 5-page website with text content, most websites offer a mix of text, images, video and audio components. Years ago, Flash used to be the norm for embedding dynamic content onto websites. Originally released by Macromedia and then bought by Adobe, Flash enabled site owners to add flair and multimedia content to their sites to attract visitors. However, the use of Flash has been steadily on the decline over the past few years, and there are many reasons why. CLICK HERE TO READ MORE    Old Guest Blog Posts May Need to Be Revisited If you've been using guest blog posting as a link building tactic for quite some time now, it's recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google's standards. Guest posting is still a great way to market your business and drive traffic to your website, but it's no longer good for purely link building purposes. CLICK HERE TO READ MORE Consume Content to Create Content   Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, "You've been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, and iMediaConnection. CLICK HERE TO READ MORE   Follow Brick Marketing!

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