Why Your Boss Might Hate SEO

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September 11, 2014 Why Your Boss Might Hate SEO    OK, hate is a harsh word. Maybe your boss doesn't hate SEO. But there's a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you're a marketing person there's no doubt that you understand the importance of SEO but unfortunately your boss might struggle with accepting it and dedicating a portion of the marketing budget towards it. Here's why. CLICK HERE TO READ MORE  3 SEO Mistakes That Can Ruin Your Website   Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't realize the game has changed. CLICK HERE TO READ MORE Consider the User Experience When Designing Your Website      A well-written, beautifully directed movie attracts fans. Same thing goes for a great musical album. So what is it that will drive fans to your website? Well you can't just narrow it down to just one item. The quality of your content, breadth of information, and navigability all factor in to making people want to come to your website and stay for a while. In addition to having a well-optimized website for SEO, you need to make sure that you design your website with the user experience in mind.   CLICK HERE TO READ MORE    Not All Social Media Activity Should be Outsourced We live in a world where social media marketing on behalf of your business is no longer an option. It's a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. CLICK HERE TO READ MORE Your Content Marketing Shouldn't Be About You   Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren't doing enough (or any) content marketing or they aren't doing it correctly. Companies need to understand that their online content marketing isn't an avenue for self-promotion. If you are responsible for your company's content marketing efforts, keep in mind that it's not about you!   CLICK HERE TO READ MORE   Follow Brick Marketing!

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