Brick Marketing SEO Newsletter
www.BrickMarketing.com
| February 7, 2013 |
| Protecting Your Website from Negative SEO |
|  There has been a lot of speculation the last few weeks about negative SEO, especially since the Penguin update. Back in April, Google started sending various site owners notifications about "unnatural links," letting owners know if it looked like they were part of a link scheme. Normally, naturally occurring links are considered an SEO win. You want people to find your website and link to your content of their own accord. However, since you can't control who links to your site, some speculated that unscrupulous competitors would be able to sabotage a good website by pointing low-quality and spammy links towards it. Since Penguin was designed to take out sites guilty of webspam, having a large number of paid links pointing to your site could theoretically throw up a red flag and a good site would be unfairly punished.
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| Why You're to Blame for a Failed SEO Campaign |
|  What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can't sign a contract with an SEO firm and then think that the work on their end is done. To some, this is a frustrating concept. "If I'm paying money to outsource SEO, why do I still have to be involved?"
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| 4 SEO Copywriting Tips for Site Owners |
|  The rules of SEO copywriting pretty much follow the same basic rules for any English class you ever took. Double check for spelling and grammar errors; have a point and organize your thoughts so you actually arrive at it, flush out your ideas fully, don't try to squeeze too many ideas into one sentence/paragraph-all those good notes your English teachers used to give you! But SEO copywriting isn't exactly the same as writing a literary analysis on "The Adventures Tom Sawyer." You've probably heard this SEO copywriting tip more times than you can count, but here it is one more time-write for humans first, search engines second! What good is having a piece of content rank really well in the search engines if it doesn't appeal to your actual customers?
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Hyper Local Keywords and PPC Ads
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|  I was recently doing keyword research for a new SEO client when I came across about 15 pages buried fairly deep in their navigation (so deep that I almost missed them!) that were obviously created to target hyper local keywords. For instance, it would be like if the Brick Marketing website had a bunch of pages that individually targeted "Boston SEO," "Cambridge SEO," "Woburn SEO," "Watertown SEO," and so forth.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:UPCOMING BRICK MARKETING SEO TRAINING WORKSHOPS:RECOMMENDED CONFERENCE THIS MONTH:
For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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