Why Rank is the Wrong SEO Metric

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Brick Marketing SEO Newsletter www.BrickMarketing.com May 16, 2013 Why Rank is the Wrong SEO Metric to Pay Attention To Of course there is value in ranking in the top spot in Google. We're not trying to tell you there isn't. However, it's important to understand that rank isn't the only way to measure the success of your SEO efforts. It's a good idea to keep an eye on rankings because too much fluctuation could be a sign of a bigger issue but focusing too much on rank can make you crazy and frustrated and it's not going to get you anywhere. Here are 3 reasons why rank is the wrong metric to pay attention to when measuring SEO success. Search is personalized. The search engines want to provide the best results to users which is why search results are becoming more personalized.     CLICK HERE TO READ MORE  Understanding Google Penalties: Penguin 2.0 Is Coming Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren't familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tactics. According to Matt Cutts, head of the web spam team at Google, Penguin 2.0 will be significant. Website owners- you've been warned.   CLICK HERE TO READ MORE  Should On Page Links be Limited? Links are an important component of SEO because the search engine spiders crawl the web from link to link to determine what certain pages are about in order to rank them properly. While the link focus of an SEO campaign tends to be on generating valuable inbound links to a site from outside sources in order to establish trust it is important not to forget about the internal linking structure of a site. The internal linking structure of a site is important primarily for usability purposes. CLICK HERE TO READ MORE Interview with SEO Expert Ted Ives Recently I had the chance to interview SEO expert Ted Ives. Ted previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. His background working for technology companies, including Apple, Microsoft, APC, and National Semiconductor, gives him a unique perspective on SEO.  Thanks so much to Ted Ives for spending the time to answer all of my questions!   CLICK HERE TO READ MORE Your Link Building Activities Need to Be Relevant! I am a strictly white hat link building advocate and have been my whole SEO career. That means I believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and to avoid anything that might land your website in hot water. There are a lot of different things you have to take into account when deciding whether or not a link is white hat, and one of those qualifications is relevancy. CLICK HERE TO READ MORE It's Time for Keyword Analysis; What Should You Look For? Your keyword research is not set in stone. The best keywords for your SEO program are bound to change as your business, industry and searcher behavior evolves. For instance, the concept of "social media marketing" didn't even exist until a few years ago and now it gets 165,000 searches a month in the US alone. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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Brick Marketing SEO Newsletter for May 14

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Brick Marketing SEO Newsletter www.BrickMarketing.com May 14, 2013 The New Face of the Online Spammer  When you think of an online spammer, what kinds of ugly images come to mind? Creepy people lurking around corners, being sneaky and crafting their next evil plan? In reality, spammers are increasingly just everyday people that go to their job and complete tasks to get their website to rank. They don't even realize that what they are doing is now considered "spam". As Google continues to tweak their algorithms, many "old school" SEO tactics are no longer accepted.   CLICK HERE TO READ MORE Is Your SEO Service Provider Willing to Do the Work? Deciding to hire an SEO service provider is a major business decision, and it's important that you make sure you are working with the best one for your company. There are a lot of black hat spammers out there looking to take advantage of business owners that don't know better, but sometimes it's the "just okay" SEO providers you need to be extra careful to avoid. On paper they may look great, but are they really willing to do the work necessary to help your website succeed?   CLICK HERE TO READ MORE Are Important Keywords Limiting Your SEO Success? One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It's especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. I had an SEO client that fell into this habit and each month, no matter what the other numbers looked like, it all came down to this list of 20 or so keywords. If those keywords hadn't made much progress than our SEO efforts were falling short. CLICK HERE TO READ MORE Technical SEO Items to Look Out For When it comes to SEO it's important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what's going on on the outside of the site doesn't always accurately reflect what's going on on the back end of the site which is really what the search engine spiders are seeing. If you've incurred a penalty, you will obviously need to conduct a technical SEO audit to figure out what went wrong but it's recommended to conduct an audit on a regular basis to try and prevent a penalty from happening in the first place. Here are 4 important technical SEO items to be aware of.   CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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eSiteSecrets - Mothers Working at Home

Mothers Working at Home
http://esitesecrets.com/articles/4018/1/Mothers-Working-at-Home/Page1.html

The idea of working at home seems exciting to many people. If you are
a mother who wants to work but cannot due to being at home with young
children, you might be able to work at home.

Even if you are a mother of older children and are just sick of
commuting or working in an uncomfortable work environment, working at
home might be appropriate, as well.

Consider the reason for why you want to work at home and what skills
you feel you would be able to offer from working at home.
Read More...> http://esitesecrets.com/articles/4018/1/Mothers-Working-at-Home/Page1.html

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eSiteSecrets.com

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