There Is No Certainty in SEO

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Brick Marketing SEO Newsletter www.BrickMarketing.com April 18, 2013 There Is No Certainty in SEO I know that site owners with tight budgets (or marketing managers that need to account for every penny) are always looking for programs with the best ROI possible. After all, you don't want to invest time and money into something that isn't going to have a positive impact, right? Unfortunately with SEO, like many other marketing campaigns, is hard to predict hard and fast results. I could say your SEO campaign will grow your organic traffic by 15% in the next 8 months but I can't really make that guarantee because there is no certainty in SEO. Whether you love the search giant or hate them you can't deny that SEO exists because of the Google algorithm. Google rolls out small tweaks every day, but every few months (especially lately) they come out with a major change that has a dramatic impact on how the SERPs work.   CLICK HERE TO READ MORE  Is "Too Much Guest Blogging" Possible? One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it's important for a business today to operate its own blog in order to share knowledge and become a respected source of information, branching out and sharing content on other blogs is a great content marketing strategy.   CLICK HERE TO READ MORE Keep an Eye on Upcoming Keywords Every month when you are digging through your keyword report (pulled from Google Analytics or whichever analytics you may use on your site), you need to take a good look at the non-branded keywords that are driving traffic to your site. For most sites, branded keywords usually make up the largest percentage of keywords driving visitors to your site. And while SEO does help branded search, the true impact of your SEO campaign can really be seen in those non-branded keywords. CLICK HERE TO READ MORE Interview with SEO Expert Eric Enge Recently I had the chance to interview search engine marketing (SEM) expert Eric Enge. Eric career began as a software engineer, but  has been involved in the world of SEO since 2002. He is the founder, CEO of Stone Temple Consulting and is co-author of  "The Art of SEO", along with Rand Fishkin, Stephan Spencer and Jessie Stricchiola. Normally Eric is on the other side of the interview with his Stone Temple Interview series that focuses on top search engine employees, such as Matt Cutts. I'm excited to say he was willing to take his turn in the hot seat this time around! CLICK HERE TO READ MORE  The SEO Process Is What It Is Business and website owners today understand the importance of SEO but can often become frustrated with the process. Unlike other marketing efforts that can yield quick results, SEO is built for the long term and the process itself isn't something that can be done overnight or in a matter of a few days. If you are following a white hat SEO strategy, there are no short cuts. When signing up for SEO services you need to understand that the process will take some time to complete and it will take even longer to see results. When you do things too quickly or skip steps completely, it negatively impacts the outcome of the campaign. It's better to do things right the first time around than need to revisit everything 9 months down the road when you see that nothing has improved, or potentially, that things may have gotten worse. CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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Brick Marketing SEO Newsletter for April 16

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Brick Marketing SEO Newsletter www.BrickMarketing.com April 16, 2013 5 Reasons You're Not Ready to Outsource SEO Business owners/decision makers that want to implement search engine optimization into their marketing strategy have two options. First, they can do the work in house. If the business is on the small side this can be an additional task for the marketing department to handle. Of course, not everyone has SEO knowledge and some training and consulting would be necessary. Or, if the business has a bigger budget it could hire an in house SEO professional that has industry experience to handle the work. The second option is to outsource the work to an SEO firm. This option ensures that the work gets done by an SEO professional and is typically less costly than hiring an in house SEO professional which is why it's a popular choice and there are so many SEO companies that are able to thrive. The thing is, many businesses make the mistake of hiring an SEO firm before they are actually ready.   CLICK HERE TO READ MORE  2 Reasons to Optimize for Branded Keywords Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question I get a lot from many website owners. After all, your brand is everywhere on your website, so why should you actively target branded keywords on certain pages? Here are 2 reasons why: Branded keywords take visitors to the most applicable page for their search. Let's say someone is searching for something as simple as "Company X phone number." They are obviously looking for a very specific piece of information about your company and you want to help them find the "Contact Us" page on your website. CLICK HERE TO READ MORE SEO Activities Don't Have to be Overwhelming Many small businesses simply don't have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, the owner themselves may take on the work. While this is less than ideal, it's the only option for businesses that are working with a small budget. Doing some SEO work is always better than doing none at all.   CLICK HERE TO READ MORE Remove This Unnecessary Link from Your Site A huge part of website development and SEO are links. Inbound links from other relevant websites help to improve your search engine authority and help generate traffic to your site. Outbound links to other websites provide visitors with additional information. Internal links from one page of your site to another are necessary in order to be a user friendly site that allows visitors to easily navigate to the page that best suits their needs.   CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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eSiteSecrets - Effective Ways of Making Your Site More Visible by SEO - Search Engines Techniques

Effective Ways of Making Your Site More Visible by SEO - Search Engines Techniques
http://esitesecrets.com/articles/3632/1/Effective-Ways-of-Making-Your-Site-More-Visible-by-SEO---Search-Engines-Techniques/Page1.html

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