Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 18, 2013 |
| There Is No Certainty in SEO |
|  I know that site owners with tight budgets (or marketing managers that need to account for every penny) are always looking for programs with the best ROI possible. After all, you don't want to invest time and money into something that isn't going to have a positive impact, right? Unfortunately with SEO, like many other marketing campaigns, is hard to predict hard and fast results. I could say your SEO campaign will grow your organic traffic by 15% in the next 8 months but I can't really make that guarantee because there is no certainty in SEO. Whether you love the search giant or hate them you can't deny that SEO exists because of the Google algorithm. Google rolls out small tweaks every day, but every few months (especially lately) they come out with a major change that has a dramatic impact on how the SERPs work.
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Is "Too Much Guest Blogging" Possible?
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|  One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it's important for a business today to operate its own blog in order to share knowledge and become a respected source of information, branching out and sharing content on other blogs is a great content marketing strategy.
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Keep an Eye on Upcoming Keywords
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|  Every month when you are digging through your keyword report (pulled from Google Analytics or whichever analytics you may use on your site), you need to take a good look at the non-branded keywords that are driving traffic to your site. For most sites, branded keywords usually make up the largest percentage of keywords driving visitors to your site. And while SEO does help branded search, the true impact of your SEO campaign can really be seen in those non-branded keywords.
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| Interview with SEO Expert Eric Enge |
|  Recently I had the chance to interview search engine marketing (SEM) expert Eric Enge. Eric career began as a software engineer, but has been involved in the world of SEO since 2002. He is the founder, CEO of Stone Temple Consulting and is co-author of "The Art of SEO", along with Rand Fishkin, Stephan Spencer and Jessie Stricchiola. Normally Eric is on the other side of the interview with his Stone Temple Interview series that focuses on top search engine employees, such as Matt Cutts. I'm excited to say he was willing to take his turn in the hot seat this time around!
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The SEO Process Is What It Is
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|  Business and website owners today understand the importance of SEO but can often become frustrated with the process. Unlike other marketing efforts that can yield quick results, SEO is built for the long term and the process itself isn't something that can be done overnight or in a matter of a few days. If you are following a white hat SEO strategy, there are no short cuts. When signing up for SEO services you need to understand that the process will take some time to complete and it will take even longer to see results. When you do things too quickly or skip steps completely, it negatively impacts the outcome of the campaign. It's better to do things right the first time around than need to revisit everything 9 months down the road when you see that nothing has improved, or potentially, that things may have gotten worse.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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