SEO Newsletter for September 23

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September 23, 2015 RoundUp Blog Posts Help Your Content Marketing   Creating roundup blog posts is a good way to enhance your content marketing. Since an effective content marketing strategy can make or break your entire marketing campaign, it's only natural that you'll want to use all the tools at your disposal. To make your readers happy, you'll want to vary the style of posts that you use  CLICK HERE TO READ MORE 3 Places to Check Your Links   As a website owner, it's important that you know what's going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search engine ranking signal because they convey to the search engines how trusted the site is. Inbound links from high quality, relevant sites are good. Inbound links from low quality, irrelevant sites are bad. CLICK HERE TO READ MORE  SEO Practitioners Wear Many Hats   Whenever that question comes up in social settings, "So, what do you do?" How are we SEOs supposed to answer? Simply saying, "I do SEO" isn't going to cut it. While SEO has certainly become more mainstream, we're still likely to get the follow up, "And what does that mean exactly?" Well, good question! It certainly means something very different than it did even just five years ago. So as SEOs, what are we? Here's what I think. Researchers - an important part of our role is conducting research. We need to research the client, the industry, the competition, and the keywords that should be used in the campaign. We need to analyze reports and look for new opportunities.  CLICK HERE TO READ MORE  The Rules for Re-Using "Old" Content There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it's not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day by day or even minute by minute basis and are based on factors that can't be controlled including search history and search location. However, is this to say that a keyword ranking report should be ignored entirely?   CLICK HERE TO READ MORE     Consider Investing in PPC Along with SEO SEO really isn't optional today. If you have a website and you want to drive as much traffic as possible to that website, it's necessary to invest in a search engine optimization campaign, even if it's on a small scale. People turn to the search engines when they are looking for information which is why a prominent presence there is necessary. OK, so what about PPC you ask? CLICK HERE TO READ MORE     Follow SEO Firm, Brick Marketing:

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