Brick Marketing SEO Newsletter
www.BrickMarketing.com
| July 23, 2013 |
Don't Make These B2B SEO Errors
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|  While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and therefore the product or service needs to be a perfect fit. Since business decision makers are turning to the search engines to find products and services, a B2B SEO campaign is necessary for every B2B company that has a website.
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Are Nofollow Links Still Worth Something?
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|  "Nofollow" is how a site owner can tell the search spiders to literally not follow a specific link through to the next page it links to. Some site owners use nofollow links as a way to discourage spammers from building up inbound links from their site because a nofollow links doesn't pass any link juice or search engine value onto the linked-to site. If there is no "real" SEO value to be had from a nofollow link the spammers will leave their site alone. But are nofollow links really worthless when it comes to your SEO? Or is there still value to be had if you go about building the right kind of nofollow links?
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Go From No Blog to 6 Posts a Month in 3 Easy Steps
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|  I realize that a lot more goes into designing and building a blog so there are a few extra steps that will need to be taken in the beginning to ensure your blog is properly launched. And once you get the blog up and running there is also the issue of content promotion and social media sharing, which is another process in and of itself. But content creation and the actual blog writing, which is arguably the biggest blogging problem facing many businesses today, isn't nearly as complicated as you might think it is!
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Utilize Analytics During Keyword Selection
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The first step of an SEO campaign is keyword research. Keywords are incorporated into site meta information, content, and anchor text links pointing back to the site. Targeting the wrong keywords can result in getting the wrong traffic to your site, traffic that will bounce from the site without converting. It's important to use a keyword research tool (like the Google AdWords Keyword Tool) to see search behavior for certain keywords and generate a list of relevant keywords. The Google Keyword Tool will tell you what the monthly search volume is for each keyword on a Global or Local (U.S.) level. It will also note what the competition level is for that keyword (Low, Medium, High). Keywords with a high search volume are typically much more competitive than those with a lower search volume. Typically the best keywords to target fall somewhere in that middle "sweet spot". CLICK HERE TO READ MORE |
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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