Thursday, October 4, 2012

Your SEO Survival Guide for 2012 and Beyond

 

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How to Fix a Google SEO Penalty

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Brick Marketing SEO Newsletter
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October 4, 2012
How to Fix a Google SEO Penalty

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin updates, penalties are more common. While 90% of penalties aren't severe and the website owner might not even take notice, some penalties can really hit a website hard affecting its overall success. If you think that you've been penalized there are few things that you can do.

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Social and Content Should Work Together

There are many components that make up a robust online marketing campaign today. It's not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of an online strategy are content marketing and social media.  

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Why Is Internal Linking Important?

Internal linking is also important from a user perspective. Since the search engines will index and rank each page of your site, you have to treat each page as a potential landing page for your visitors. You never want to leave your traffic trapped on a random page of your site! Internal linking helps move traffic through your site, driving them down a pre-determined path of conversion. It minimizes confusion for the visitor, because they know what the next logical step to navigate through your site is. Internal linking also makes for happier user because they don't have to always navigate back to your homepage to travel to another section of your site. That's why a top level navigation and footer are so useful for creating a great user experience-it allows your visitors to click to any page on your site, no matter where they are.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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Tuesday, October 2, 2012

Brick Marketing SEO Newsletter for October 2

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October 2, 2012
Interview with Link Building Expert Eric Ward

Recently I caught up with one of the true white hat natural link building visionaries Eric Ward. Eric Ward has been one of the best white hat link building practitioners since before the SEO industry existed. Some of the best link building advice and strategies I've learned have been from the articles and case studies written by Eric Ward.  Eric Ward also now publishes a private newsletter called LinkMoses Private, which is by far one of the BEST linking strategy newsletters I have ever seen. Every issue contains tons of white hat link building resources, articles and actionable strategies.  

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Don't Judge Your SEO in a Silo

An SEO client of mine came to me one day and wanted to know why their traffic was down. When I looked at their analytics I saw that they had lost a small percentage of visitors from one month to the next, but nothing to signify that their website had taken a hit from any of the recent Google Panda or Penguin updates or had been penalized or anything negative like that. To me, it looked like a normal fluctuation in traffic; there are a variety of factors that could contribute to the loss of traffic. But my client was adamant that something was amiss, so I dug a little deeper into their analytics and looked at their top performing keywords. If one of those keywords had slipped it's possible that would account for the lost traffic. It turned out, most of their non-branded keywords were on par with the past few months but their branded keywords (specifically the company name) were sending a lot fewer visitors than normal.

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Repurpose B2B Content with a Content Recycling Campaign

The whole point of a B2B content recycling campaign is to make sure that your content is being seen by the largest audience possible. The more touch points you can create online, the greater chance you have of making a real connection with your target audience. Someone might see one of those industry blog reviews, but not bother to read it. However, if they later come across your video that you posted to Facebook, your brand name might ring a bell and they'll take a few minutes to check it out. They might decide to head over to that new product page (since the link is in the description of the video!) and learn more about you company and products. Maybe they check out some blog posts or download white paper once they are on your site. Each piece of content drives them one step closer to conversion and gives them a reason to stay engage with your company.

CLICK HERE TO READ MORE
Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |  
Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110
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New Google Update Kills Exact Match Domains

 


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Monday, October 1, 2012

Email notifications from Google Webmaster Tools

Dear Webmaster Tools user,

We know that having a healthy and well-performing website is important to you. To keep you informed about your site's status Webmaster Tools will now automatically send you a notification email if there are critical or important issues that we detect with your site.

We'll only send you email for issues that we think have significant impact on your site's health or search performance which have clear actions that you can take to address. For example, we'll email you if we detect malware on your site or see a significant increase in errors while crawling your site.

For most sites these kinds of issues will occur rarely. If your site does happen to have an issue we cap the number of emails we send over a certain period of time to avoid flooding your inbox.

If you don't want to receive any email from Webmaster Tools you can change your email delivery preferences at https://www.google.com/webmasters/tools/preferences.

We hope that you find this change a useful way to stay up-to-date on critical and important issues regarding your site's health.

If you'd like more information about Webmaster Tools and building Google-friendly websites please visit http://www.google.com/webmasters.

The Webmaster Tools Team


© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your Google Webmaster Tools account.

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eSiteSecrets - People Search by Name - Locate Anyone Today!

People Search by Name - Locate Anyone Today!
http://esitesecrets.com/articles/1759/1/People-Search-by-Name---Locate-Anyone-Today/Page1.html

If you want to get in touch with someone, then the best source that
you can make use of is the internet.

Using the internet to get information has been very common as well as
convenient for a lot of people.

However, not all the information we need can be answered by a simple
Google search. This is especially true when you want to get a
specific person's current location.
Read more...> http://esitesecrets.com/articles/1759/1/People-Search-by-Name---Locate-Anyone-Today/Page1.html

- eSiteSecrets.com
eSiteSecrets.com

P.O. Box 660675-36055
Dallas, TX
75266
US


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