Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back and forth with 4 reconsideration requests before Google removed the manual penalty. CLICK HERE TO READ MORE
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 In the last few years Google has dramatically changed the rules regarding link building. And while I can understand the search giant's motives, to keep the spammers at bay, I worry that the pendulum has swung too far in the other direction and sites that shouldn't be penalized for link issues are getting swept up in the link witch hunt. Should one bad link really ruin your entire SEO program? I think not and I had thought Google would understand that site owners can't control every inbound link, so a small handful of less than great links is to be expected. CLICK HERE TO READ MORE
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Yes, it's true that SEO has changed quite drastically even in just the last few years but one component of SEO that hasn't changed is the importance of keywords. People input a word or phrase into the search box and the search engines deliver a list of sites that are relevant to the query. In order for a website to be on that list (and towards the top of it), it must include the word or phrase (or something very similar) within its content. CLICK HERE TO READ MORE
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 In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in social media helps them connect with their target audience time and time again, drive people back to their site, build their social reputation, and more. CLICK HERE TO READ MORE
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 One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It's OK to add a few promotional posts in there when you add a new product or service or have another important company announcement that your target audience would like to know about but for the most part posts should be informational. Informational blog posts explain something about the industry without pushing your particular product or service. CLICK HERE TO READ MORE
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