Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking why their site hasn't rebounded yet. And how long would it take for the link building (that we just started mind you) to help grow their organic presence past their old ranking point. I had to remind this client that just because you make a change on your website today, it might be days, weeks, or even months for Google to recognize and count those changes for or against your site. They rewrote that content back in January and the penalty came down in March (possibly in conjunction with a Panda update), so if it took a few months for the negative effects to hit why would the positive come any faster? CLICK HERE TO READ MORE
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 The term link building will still be used in SEO circles, however the nature of link building has changed. It's more about link earning as opposed to link building now. That's because the best links that you can have pointing to your site are the ones that occur naturally. It's not about a website owner or the SEO team that they hire placing a link on a site. It's about a site owner, on their own and without any money passing hands, deciding that another website is relevant enough and informative enough to link over to. CLICK HERE TO READ MORE |
 When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it's not already. It's a fairly simple process and it's free information straight from the almighty Google. Without Analytics data it can be difficult, if not impossible to see the full picture in terms of how an SEO campaign helps to improve website performance. CLICK HERE TO READ MORE |
Marketers know that Facebook marketing isn't as easy or straightforward as it should be. Ideally, the process would be simple. You create a company page, share status updates via that page, and those updates show up in the News Feeds of people that have "Liked" you. But this is Facebook, and they are known for making things more difficult. The News Feed isn't just a stream of updates from people or pages that you have liked. CLICK HERE TO READ MORE |
 Guest blog posting might not be the SEO link building tactic that it once was, but that's actually a good thing! It's weeding out the low quality "just for links" posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right reason, to gain visibility. CLICK HERE TO READ MORE |
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