| Excerpts: On site optimization is the process of incorporating targeted keywords into the on-page content, title tag, meta description, and URL of each page of the website so that the search engines can match the page with related search queries. While primary service/solution/product pages are certainly a priority, it's important to also optimize branded pages, too.... View Article The post Don't Forget About These Pages for SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.
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If you've been working with an SEO provider for some time, that's great! Clearly you recognize the importance of an organic search engine presence and think it's worth an investment. Hopefully your experience has been nothing but positive. Unfortunately, it's not always the case. Even if a relationship with an SEO provider starts off great,... View Article The post 3 Signs It's Time for a Fresh Start with a New SEO Provider appeared first on Brick Marketing - SEO Marketing Solutions Company.
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SEO informed website owners know to stay away from spammy, low-quality links and that it's the quality of their inbound links that matters more than the quantity. A huge inbound link portfolio means nothing unless all of the links are from well-respected, authoritative industry websites. However, that doesn't mean that SEO link building has become... View Article The post Link Building Blunders That Will Set Your SEO Campaign Back appeared first on Brick Marketing - SEO Marketing Solutions Company.
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While it might be nice to have your own in-house SEO specialist, it's just not the reality for the majority of businesses (websites). Experienced SEO specialists require a salary (and other overhead employee costs) which is why for the majority of businesses, and website owners, outsourcing SEO is the better option. At a fraction of... View Article The post Thinking of Outsourcing SEO? Here's Some Advice appeared first on Brick Marketing - SEO Marketing Solutions Company.
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Search engine marketing (SEM) is comprised of two functions: paid and organic. As an SEO firm, we'll obviously tell you how important the organic function is, but that isn't to discredit the paid function. The best SEM campaign utilizes both and ensures that they aren't operated in silos. There are many reasons to align a... View Article The post 4 Reasons to Align Paid Search with SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.
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