Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 10, 2013 |
Clients Need To Be Involved in Link Building
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|  Link building is the ongoing component of an SEO campaign. Once a site has been optimized, it needs to generate search engine trust. It's the inbound links that point to a site that convey this trust to the search engines. If quality sites are linking over to your site, the search engines view your site as a quality site by association. Link building has become more complex in recent years.
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Share All B2B Content in Blog Posts
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|  B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don't need extensive explanation and the sales cycle is typically much shorter, especially for parity products. In the world of B2B the sales cycle is longer because the decision process can take time. It's a business decision that affects everyone in the company, ROI, and future success. This means that B2B decision makers want to learn as much information as possible before spending any portion of their budget. This is why an essential component of a B2B marketing strategy, specifically an online marketing strategy, is content.
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Some Brands Will Never be Social Media Sweethearts
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|  In an interview I did with link building expert Eric Ward we started talking about how social media marketing, SEO, content marketing, and link building all worked together to build a brand online presence. After all, the content you write (optimized for SEO of course) fuels your social media marketing campaigns, which generates social signals and links and drives traffic back to your site. But as Eric pointed out in his interview, social media is about people and you can't always control what people are going to want to talk about: Can you incorporate social into your linking strategy? Absolutely. Should you? Maybe. It will depend on your site and your business. Likes and shares and pluses are really not very good metrics for organic search, because there are inherent biases against certain topics. The search engines have to be able to recognize that a site or brand is not popular or unpopular based purely on tweet/plus/like.
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How a Merger Could Affect SEO
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|  Most businesses start up with the intention of growing over time. Isn't that the goal? Nearly every business starts as a "small business" but as it succeeds over time, along with it comes growth and potential new opportunities.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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