Brick Marketing SEO Newsletter www.BrickMarketing.com
| July 9, 2013 |
Are You Guilty of Under-Optimization?
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| A little ways back we wrote a post titled, "Are You Guilty of Over-Optimization?" At the time, the Google Penguin update was somewhat recent and some website owners were seeing a huge dip in traffic and rankings. These sites were guilty of what Google believed to be "over-optimization" or going overboard with SEO tactics to try and gain an unfair advantage over the competition. Some ways in which website owners were over-optimizing were by using keyword rich domain names as opposed to the brand name or creating keyword rich microsites that had the sole purpose of ranking for specific keywords. CLICK HERE TO READ MORE |
Is Your Business Blog Conveying the Wrong Message?
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| Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website and can rank in the search engines over time. Every time a new post, or page, is added to the website the search engine spiders will come back to crawl and index the site. The search engines favor sites that include "fresh" content. Blog posts also serve as content that can be shared in social media. A social media profile is only beneficial if it's active and posting content that will keep followers engaged and generate a response. While many businesses have incorporated blogs onto their website, they aren't all going about business blogging the right way. CLICK HERE TO READ MORE |
Use B2B Social Media to Nurture Leads
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| Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep followers interested in the brand. CLICK HERE TO READ MORE |
Interview with SEM Expert Carrie Hill
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| Recently I had the chance to interview SEM expert Carrie Hill. Carrie is the Co-Founder of IgnitorDigital.com and is a regular columnist for multiple leading SEO industry sites including Search Engine Land and Search Engine Watch. Carrie is also a popular speaker at SMX and Pubcon shows across the country. Thanks so much to Carrie Hill for spending the time to answer all of my questions! - CLICK HERE TO READ MORE |
Are Your Referral Links Driving Traffic?
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| Also known as inbound links, referral links are the links you've built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn't run afoul of the Google Penguin update is to make sure you are going after referral links that could actually direct people to your site. CLICK HERE TO READ MORE |
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Brick Marketing is a Boston, MA based full service SEO Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com
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