Simple Ways to Protect Your Website from SEO Failure

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March 12, 2015 Simple Ways to Protect Your Website from SEO Failure   With every algorithm update, SEO becomes more complex. However that isn't to say that as a website owner, you don't have any control. There are certainly simple, straightforward ways to protect your website from any SEO related fallout. This is by no means an exhaustive list, but here's a high level list of ways to keep your website on the "good" list: 1) Hire a reputable SEO provider. Whether you are hiring an in house team member or outsourcing to an SEO agency, website owners need to understand that the industry isn't regulated.   CLICK HERE TO READ MORE  Are You Everywhere Your Audience Is?   The three main components of any inbound marketing campaign are SEO, social media, and content marketing. The goal of inbound marketing is to build your brand up so that you are everywhere your audience is when they need you. You aren't trying to break into their world the way traditional advertising does, but rather ensure that you have everything they are looking for when they start looking on their own accord and are more receptive to your messaging.   CLICK HERE TO READ MORE  Don't Base An SEO Strategy On Perceived Search Engine Weaknesses If you think that SEO is a way to "game the system", you're wrong. This perception is why the SEO industry as a whole has earned a bad reputation. Looking for search engine weaknesses to capitalize on in order to gain short term results is no longer what SEO is about. Unfortunately, too many website owners still have this mindset when it comes to SEO. CLICK HERE TO READ MORE     Use a Ranking Report to Improve a Content Strategy There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it's not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day by day or even minute by minute basis and are based on factors that can't be controlled including search history and search location. However, is this to say that a keyword ranking report should be ignored entirely?   CLICK HERE TO READ MORE     Ways to Maximize Your Content Marketing Potential    It's one thing to be "doing" content marketing. Nearly every business today can say they are "doing" content marketing to some extent. It's another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to maximize your content marketing efforts. A good content marketing plan is more than writing and posting blog posts when you can find the time. CLICK HERE TO READ MORE      Connect With Brick Marketing:

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Brick Marketing SEO Newsletter for March 10

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March 10, 2015 Are People Still Searching for Your Top Keywords?   One of the most important things to remember about SEO is that it is constantly changing. The search spiders get smarter with every update, meaning old tactics that used to work incredibly well are now useless (or potentially dangerous). For instance, in the last few years Google has gotten a lot better at contextual relevancy.   CLICK HERE TO READ MORE  You Can't Control Who Links to You   It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're scouring the web for the best possible links, you have to be watching your back and making sure that you aren't naturally earning links that could hurt more than they help. Remember, you can't control who links to you so even if you adhere to a 100% white hat approach to link building.  CLICK HERE TO READ MORE  Think Your Site is Mobile-Friendly? Check and See It seems like the past few years have been called "the year of mobile" and so far nothing seems different about 2015. With every passing year it becomes more critical to not only have a robust online presence, but to have a web presence that is mobile-friendly as well. Website owners across all industries are seeing an increase in mobile traffic to their websites which means that there should be an increasing focus on the experience these mobile visitors are having. CLICK HERE TO READ MORE     Social Media Channels Can Deliver Instant Traffic Sometimes SEO feels very much like a complicated game of "hurry up and wait." You spend so much time and effort optimizing your website, but until Google re-crawls your website and recognizes what is new those changes might as well not even be there!   CLICK HERE TO READ MORE     5 Ways to Get Your Content Noticed    Once you hit "publish" on a piece of content, don't think that your work is done. Think of all of the new pages of web content published each day. That's a lot to compete with! If you want to ensure that the right people see your content it's necessary to not only share it in the proper channels but also take steps to increase its visibility within those channels. CLICK HERE TO READ MORE   Connect With Brick Marketing:

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