| Excerpts: There are two types of inbound links: followed and nofollowed. In the world of SEO, followed links are "followed" by the search engine spiders and affect PageRank and domain authority. Nofollowed links include html code (rel=”nofollow”) on the back end that tell Google not to follow a link, or allow it to affect ranking. So,... View Article The post Making the Case for Nofollowed Links appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » This post isn't about SEO directly, but it's a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is to expand the reach of your brand and to be found wherever target audience members are. Online, it means setting up profiles on all of... View Article The post Marketers: Are Your Online Passwords in Order? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some... View Article The post Reasons to Stop Obsessing Over This SEO Metric appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it's just an understanding of the basics. I know what you're thinking—Why do I have... View Article The post Why SEO Is a Continual Learning Process appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It’s also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links. However, there are some misconceptions out there. It’s... View Article The post What SEO is NOT appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |