3 Ways to Prevent B2B SEO Success

Brick Marketing SEO Newsletter www.BrickMarketing.com May 3, 2012 3 Ways to Prevent B2B SEO Success There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term SEO success.  Content marketing is a huge part of B2B SEO. Without content, what is there to optimize? Content distribution serves multiple purposes and can be an extremely effective inbound marketing technique that improves brand visibility amongst target audience members, establishes trust, and builds inbound links for SEO purposes. Quality content that attracts attention can lead to more website traffic, sales, leads, and conversions. B2B marketers often make two mistakes when it comes to content marketing. First, they simply don't do enough of it. Content marketing needs to be high on the priority list. Every B2B company should operate a business blog and update it regularly but it shouldn't end there. It's also important to publish content elsewhere on the web that can include articles, press releases, videos, guest blog posts, whitepapers, etc. The second mistake that B2B marketers make is creating content that isn't accessible to everyone by requiring a login. This means that the search engines aren't seeing it and neither are potential customers or clients that could benefit from it. CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Boston SEO Workshop Training on May 23, 2012 - Register Now! Automate Your Sales and Marketing  Get HubSpot's New eBook - Unlock Your Marketing ROI Using Analytics!  Download FREE Marketing eBooks and Guides - Click HERE NOW!   Optimize your conversion processes at MECLABS Optimization Summit 2012  Black Hat Tactics and White Hat Alternatives There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that "play by the rules" of the search engines, and others are black hat, which means that they are spammy and can result in search engine penalties. So, why would anyone want to be "black hat" you may ask? Well, it's because black hat tactics can still work. They might eventually lead to a search engine penalty, but the search engines won't notice your indiscretions immediately, meaning that it could provide a boost in ranking in the interim. But really, what's the point? The search engines will notice eventually and will penalize you for it. Don't risk it. Instead of implementing these black hat tactics, spend some extra time implementing a white hat alternative. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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This newsletter is sponsored by oGoing Jump Start Your Social Media on Ogoing, the Fastest Growing Small Business Social Network! If My Content is “King,” Why Does Google Hate It? Imagine that your content was so valuable that millions of websites wanted to link to it. Now wake up, because your dream is not a reality! Sick of hearing how valuable content is the missing link, yet you are still penniless and wondering what people are doing right that you’re doing wrong? You produce regular content but your website is nowhere to be found in Google. Web content may be “King” but if no one is reading, viewing, or listening to it, it’s no more valuable than a race car fit with a measly 120-horsepower engine. The last few months have been like an SEO tornado around here. The web has exploded with topics such as Google algorithm changes, negative SEO, Panda, Penguin, over-optimization, questionable links, blog network takedowns—did I miss any? But within this whirlwind of change and movement, one topic has always remained constant—CONTENT. After all, the reason why Google is making these changes is to provide its searchers with the best content. Although some would say it is to force webmasters to use Google Adwords, but that’s another topic entirely… Back to the real matter at hand…so here’s the magic formula…just spew out some content and Google will reward you and catapult you to the top of page 1! Right? Wrong! Why? Keep reading... Advertisement How to Build a Successful Business that Will Last for Years This is a comprehensive, interactive membership which will teach you the ins and outs of building a successful business that will last for years to come. Highly reviewed, voted #1 internet marketing course, and thousands of real, verifiable testimonials. Take a look today. Submit Your Site Now... More Articles Effective Content and Linking Strategies In the old days, directory submission used to be straightforward.  You’d ring the Yellow Pages and then pay a fortune, crippling your cash flow and ensuring that even though the payment had put you out of business, you’d get occasional calls in the middle of the night requesting your services.  Ahh, those were the days.  Directory submission has of course been transformed by the wonderful world of the web; like all SEO techniques one day it’s hot the next day it’s not.  SEO is a new industry, or at least it’s a new way of getting customers through your virtual door and techniques and tricks change daily.  While directory submission has its good and bad points it’s still worth considering as part of a broader strategy. Keep Reading... Marketplace Get 10% Off Your First PRWeb Press Release PRWeb is the most recognized and trusted company on the Internet for press release distribution.  Build high quality links from authority websites, get exposure for your business, and reach new customers through the power of press releases.  Get 10% off your first press release if you sign up today. Sign up today and get 10% off your first news release! Try RingCentral Fax FREE for 30 days Stop fiddling with a clunky, outdated fax machine. RingCentral's fax system allows you to receive and send faxes online through your email. Free faxing software included, or you can integrate it with Outlook. Send and receive your faxes anywhere! Try RingCentral Fax FREE for 30 days

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Need Leads? Get a Demo of HubSpot's Inbound Marketing Software

 

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See How HubSpot Has Partnered With GoToWebinar to Bring You The Ultimate Webinar Software

You are receiving this as a member of the Site-Reference newsletter. To manage your subscription options, please see the bottom of this email.         Test The Ultimate Webinar Software HubSpot Partners with GoToWebinar by Citrix       Now you can set up, schedule, promote, run and measure webinars easily from your website. Register to get a demo for the all-in-one webinar solution. With the HubSpot and GoToWebinar software you get: Use of landing pages to preserve your company brand and sync registrants to GoToWebinar and your CRM Advanced analytics that show attendee engagement and most engaged leads for easy follow-up Easy segmenting and emailing of attendees and no-shows Tracking of how well you drive registrants across email campaigns, landing pages, blogs and social media Never upload a .csv file again after your webinars. Sign up for your custom demo of the ultimate demo software.               HubSpot, Inc. 25 First Street, 2nd Floor | Cambridge, MA 02141 | www.hubspot.com

 

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Brick Marketing SEO Newsletter for May 1

Brick Marketing SEO Newsletter www.BrickMarketing.com May 1, 2012 When Will I See the Effects of Onsite Optimization? There are a lot of factors affecting how well your site ranks in the search engines that are out of your control. In addition to how old and trusted your site is, you also have to consider the level of competition you're up against. If you compete in a highly competitive niche, good onsite optimization is just the first step in good SEO-chances are every one of your competitors has a well optimized site, so that's not going to be the deciding factor in whose website performs the best. If you operate in a relatively small niche, good onsite optimization might catapult your website over the competition with minimal offsite SEO. CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: BostonSEO Workshop Training on May 23, 2012 - Register Now! Automate Your Sales and Marketing  Get HubSpot's New eBook - Unlock Your Marketing ROI Using Analytics!  Promote Your Business on the Business.com Grid and Receive $100 Off NOW!  Optimize your conversion processes at MECLABS Optimization Summit 2012 How to Be a Better Business Blogger With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many reasons. It allows website visitors to learn more about the strategies and philosophies of the business and establishes trust amongst target audience members. Business blogging also has search engine optimization benefits. Each post creates an additional web page that can rank in the search engines for specific keywords. When it comes to business blogging, it's important to have realistic expectations. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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Everything You Need to Know About Google's "Penguin" Update

This newsletter is sponsored by oGoing Jump Start Your Social Media on Ogoing, the Fastest Growing Small Business Social Network! Move Over Panda, a Penguin’s on the Loose Ever met that super annoying guy who blusters belligerently and never admits when he’s wrong? Well, Google’s kinda like that guy. So when the search engine giant actually admitted fault a few days ago and offered up a form to file complaints after it rolled out its Penguin update, the event was right up there with getting a peek at Halley’s Comet. ... Long story short, countless high quality sites found themselves innocent victims of the Penguin’s wrath; hence the sudden eruption of forum posts and angry emails to Google. That’s why Google quickly responded by doing something it never does – it admitted fault by releasing a feedback form that all legitimate sites could use to complain if they felt their sites were penalized by mistake. Keep reading... Advertisement Instantly Submit to Over 500 Search Engines and Directories Increase your pagerank, your traffic, and your website's exposure.  Since 1999, this site has been submitting websites to the major search engines and today has expanded its reach to bring you the most effective submission tool online. Stop waiting for traffic and get it today! Submit Your Site Now... More Articles AdSense Bans and You: What You Need to Know If you’ve been building websites for a while, then you probably know there are a few different ways to make a living online. Scratch that – there are thousands. One of the most popular ways to make money on the ‘net is with AdSense, Google’s program that displays ads on publishers’ websites. Publishers get a cut of the money that advertisers pay Google every time an Internet user clicks on one of the ads. This method is called pay-per-click (PPC), and many webmasters have made money by using AdSense over the years. Some have even created quite a cushy living for themselves by building hundreds of “Made for AdSense” (MFA) websites that generate passive income every month. Keep Reading... Marketplace Get 10% Off Your First PRWeb Press Release PRWeb is the most recognized and trusted company on the Internet for press release distribution.  Build high quality links from authority websites, get exposure for your business, and reach new customers through the power of press releases.  Get 10% off your first press release if you sign up today. Sign up today and get 10% off your first news release! Try RingCentral Fax FREE for 30 days Stop fiddling with a clunky, outdated fax machine. RingCentral's fax system allows you to receive and send faxes online through your email. Free faxing software included, or you can integrate it with Outlook. Send and receive your faxes anywhere! Try RingCentral Fax FREE for 30 days

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