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| | Brick Marketing SEO Newsletter
www.BrickMarketing.com
| June 12, 2012 |
| Don't Keep Your Content Locked Away | |  One of the main goals of a strong content marketing strategy should be to educate your target audience; this is especially true in the B2B world. You want to become their go-to resource. This helps you build a relationship over time with that potential customer so that when the time does come for them to begin the buying process you are at the top of their list. A content marketing campaign can also help educate your target audience so they become better consumers for your business. For instance, I prefer to work with business owners that understand the basics of SEO because it makes it easier to keep the ball rolling. To create my own "perfect" customer, I focus my content marketing on much of the SEO basics and strategies that I use. I want to teach someone why visitor growth is more important than rank now, before they are a client, and not spend the first few months of our relationship going back and forth about it and making minimal headway with the campaign. If I kept most on my content locked away and made it accessible only after someone was a client, I would lose that window of opportunity to educate them.
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| How to Add SEO Value to a Facebook Page | |  Facebook is much more than a social media site. It's become a part of our everyday lives. The number of Facebook users continues to grow and is on a path to reaching 1 billion members. 1 billion! If 1 billion people are using Facebook, no matter what kind of business you operate, your target audience is on there. Facebook strategies for business are essential. Facebook is a place to share with target audience members, establish a relationship, and gain valuable insights into target audience thoughts and behavior. While most companies get this, what some of them are forgetting is that a business Facebook page can also help improve your SEO and social media marketing efforts.
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 | Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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| | | | | | | | | Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110 | 
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7:21 AM
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| | Ranking your website. Music to your ears, no? We’re all painfully aware that the search engine algorithm updates show no signs of stopping. If anything, SEO will only get harder. It’s tougher to rank now than at any point in the history of the Internet, and many small-time webmasters have speculated that there may come an era in which large companies with deep pockets will be the only ones who can compete. I’m a writer by trade, but I’ve been known to dabble a little in the webmaster world myself. However, I’ve stayed away from building my niche concepts out into full-fledged websites because frankly, I was really put off by the shifty SEO tactics that many Internet marketers employed in order to rank. Read more... | Testing, testing, and more testing is the mantra of many Internet entrepreneurs. If you have already set clear goals detailing what you want visitors to do while on your site, Google Analytics has introduced a method to test different landing pages to determine which converts best. Depending on the role your website plays in your business strategy, goals can include a visitor making a purchase, downloading a whitepaper, watching a video, signing up for a newsletter, or navigating to a specific URL. Content Experiments in Google Analytics allows you to present different variations of a landing page to different visitors and track metrics for each to determine which leads to the highest percentage of conversions. Read More... | | | | We all know that social media is where everyone is flocking to these days - learn a few simple tricks to double your Facebook likes! Thousands of people have implemented this system with great success! Learn More | | We are looking for writers to join our network immediately. Set your own hours, work from home, pick topics to write about, and view new jobs every day. Work on articles, blog posts, and even books and movie scripts!
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