When Business is Slow Do Not Give Up on SEO

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Brick Marketing SEO Newsletter www.BrickMarketing.com October 11, 2012 When Business is Slow Don't Give Up on SEO One thing that I am constantly stressing to my clients is that they can't let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn't working for them and they should just cut and run. While I can understand the need to tighten the marketing budget in the lean months (I've had to do it myself at times), SEO is not the place to do it!  SEO is going to actually help carry your online business through the slow times. Remember, part of SEO is about building a strong online brand and presence. If people can't find your website online, how can you possibly expect to earn their business? Even local brick-and-mortar businesses like restaurants and boutiques need an online presence to help local customers find and connect with them. SEO is a long term process and it can sometimes take a while to feel the momentum working in your favor. However, if you were to give up on your SEO at the first sign of a downturn, it'll take you just as much time to get the ball rolling again in the future. It's much more effective in the long run to keep your SEO campaign alive!   CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Download Your Free Guide to Writing Online News Releases & Get 25% Off  Boston SEO Workshop Training on December 19, 2012 - Register Now!  Automate Your Sales and Marketing  FREE Google SEO and PPC Webinar on 10/31/12 - Register Now!  HubSpot 3- Easy, Integrated, Powerful Marketing Software.  Interview with Mike Moran Web Marketing Expert I recently sat down and had the pleasure of speaking with and interviewing the web marketing expert Mike Moran. Mike Moran is the author of the best selling web marketing book, "Do It Wrong Quickly" and the best seller, "Search Engine Marketing, Inc.". Mike Moran also led the search engine marketing efforts at IBM for 8 years and is an avid speaker at many SEO, SEM and web marketing industry conferences. Mike Moran also is the owner and publisher of the Biznology® newsletter and blog and currently serves as the Chief Strategist for the New York City based social media consultancy, Converseon. CLICK HERE TO READ MORE Could Blog Syndication Hurt Your SEO? In most circumstances, having your company blog picked up and syndicated by another industry blog is a huge win for both your SEO and content marketing campaigns. Not only is it a great source of inbound links, it also helps build your industry reputation and introduces your brand to a new audience time and time again. Especially in a B2B world, the more times you can connect with a potential lead the better, so blog syndication creates multiple touch points for your brand to engage your target audience. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  SEO Workshop Trainings  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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This newsletter is sponsored by Quiet Light Brokerage How much is your web business worth? Find Out Today! Who Needs Google? 14 NON-SEO Ways to Drive Traffic to Your Website  I'm really starting to wonder if the engineers at Google have been sleeping in shifts this past week. I wrote about the EMD update last week, and one day later, I discovered that a Panda update had rolled out directly before the EMD algo. Google didn't announce the change until after the fact. Then, on October 5, we got yet another Penguin refresh. According to Search Engine Roundtable, a little chronology can really help you understand how it all went down: Keep reading... Advertisement How to Increase Email Subscribers 30% - With Facebook! Make subscribing to your newsletter as easy as pushing a single button!  This is what this Wordpress plugin does - by intergrating with Facebook, your visitors can opt-in to your email list through simply clicking a button!  Results from our tests show an increase of 30% in subscription rates.  Check this out today! Learn More More Articles Most Creative Facebook Marketing Campaigns Facebook is one of the most pervasive social media sites on the Internet. Marketing on Facebook, however, is tricky. First of all, it's a social media platform. This means that users don't come to the site to be sold something. They visit the site to interact with friends and family. The trick, as it were, is for a company to get creative and appeal to users using a "soft pitch." Here are five of the most creative Facebook Marketing Campaigns to date: Keep Reading Marketplace Keep an Eagle Eye on your Website for FREE! Ensure your website is always up and running without having to keep checking. We monitor your website 24/7 and notify you if there are issues. Try Monitis Website Monitoring FREE for 15 days! Coffee Shop Millionaire Have you ever seen those people at the coffee shop with their laptops who seem to spend all day there in their t-shirts and flip flops? What do they do? Don't they have a job? Learn the secret of these people... View the video

 

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Your SEO Survival Guide for 2012 and Beyond

 

This newsletter is sponsored by Quiet Light Brokerage How much is your web business worth? Find Out Today! Panda, Penguin, and EMD – Making Sense of the Chaos I'm really starting to wonder if the engineers at Google have been sleeping in shifts this past week. I wrote about the EMD update last week, and one day later, I discovered that a Panda update had rolled out directly before the EMD algo. Google didn't announce the change until after the fact. Then, on October 5, we got yet another Penguin refresh. According to Search Engine Roundtable, a little chronology can really help you understand how it all went down: Keep reading... Advertisement How to Increase Email Subscribers 30% - With Facebook! Make subscribing to your newsletter as easy as pushing a single button!  This is what this Wordpress plugin does - by intergrating with Facebook, your visitors can opt-in to your email list through simply clicking a button!  Results from our tests show an increase of 30% in subscription rates.  Check this out today! Learn More More Articles What Is And How Does Google AuthorRank Work AuthorRank is an exciting new system being implemented by Google in order to cut down on the spam content that currently floods cyberspace. It aims to filter out all the unnecessary information that people may come across while executing a web search, and highlight authors using their Google+ profiles to become trusted writers of associated content. This new system applies to all content that the author may produce, so it's not limited to only Google+ articles, and it can even include any video blogs that the author may produce for websites such as Youtube e.t.c. This system will also be advantageous to authors, as it now means they will properly be credited for their work, instead of another website plagiarizing the work and appearing ahead of the original author in a web search. Keep Reading Marketplace An Invaluable Weapon in the Battle for Web Supremacy Web Pros everywhere use Monitis to improve the user experience of their websites. Squeeze every last bit of goodness from your site today – try Monitis Website Monitoring FREE now! Coffee Shop Millionaire Have you ever seen those people at the coffee shop with their laptops who seem to spend all day there in their t-shirts and flip flops? What do they do? Don't they have a job? Learn the secret of these people... View the video

 

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Introducing HubSpot 3: Easy, Integrated, Powerful

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	HubSpot Introduces HubSpot 3 Call now: 888-280-7121 Over 100 new features for marketers including: Dynamic Content Workflows and Email Smart Lists Smart Forms Fields Special Contacts And much more! Call now to sign up for a demo: 888-280-7121
HubSpot, Inc. 25 First Street, 2nd Floor | Cambridge, MA 02141 | www.hubspot.com

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Brick Marketing SEO Newsletter for October 8

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Brick Marketing SEO Newsletter www.BrickMarketing.com October 8, 2012 SEO Tips for an E-Commerce Site With Changing Inventory Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e-commerce SEO perspective is that the search engines aren't indexing a website every day which means that a visitor may click on a product page only to appear at a 404 error page or a "product not found" page because the search engine hasn't yet realized that the page no longer exists.   CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Boston SEO Workshop Training on December 19, 2012 - Register Now!  Automate Your Sales and Marketing  FREE Google SEO and PPC Webinar on 10/31/12 - Register Now!  HubSpot 3- Easy, Integrated, Powerful Marketing Software.  5 Tips to Keep Social Media Followers Happy Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the "Follow" or "Like" button. Many brands still aren't quite sure how to do this well, and end up losing followers. CLICK HERE TO READ MORE Should Ecommerce Sites Delete Old Facebook Posts? The other day, one of Brick Marketing's ecommerce SEO clients had a really great question about their company Facebook page that I had never really considered before. As part of their social media marketing campaign, this client routinely posts sales and promotions to their Facebook page to let their consumers know what is going on (anniversary sales, clearance items, special promotions and so forth). It's a great way to get some social signals for deep, internal product pages and drive social traffic over to their website. From an SEO perspective, this is a great tactic. However, my client brought up a good point that I thought needed to be share: should they remove old sales/promotions from their Facebook page in order to prevent confusion among their customers? CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  SEO Workshop Trainings  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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