Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 29, 2013 |
What is the Focus of Your Website?
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|  When a prospective SEO client fills out a lead form or calls in to inquire about our services the first thing that we do is take a look at their website. Obviously we want to know what we might be dealing with. The first question that we hope the website will answer is, "what do they do?" There have been more times than you'd imagine that it has taken entirely too long to figure out. If we can't figure it out or don't know how to categorize the business, it's likely that the prospect's target audience is having the same problem. unless you are Amazon and can get away with selling anything under the sun, the business website must be within some sort of niche. Maybe it's an e-commerce site that sells used car parts or a computer repair service site. In instances like that it's easy to quickly understand what the purpose of the website is.
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Utilize Existing B2B Content for SEO
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|  Content creation is one of the most difficult aspects of B2B SEO, but it's also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn't. Optimized content is what will rank in the search engines for specific keywords over time and will be linked to naturally on web pages. It also helps to build social signals when it is shared in social media
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Good SEO Means Putting Your Visitors First
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|  A good SEO campaign is, of course, going to follow the Google and Bing Webmaster Guidelines but in my experience adhering to the Webmaster Guidelines usually means you put the needs of your target audience ahead of your SEO program...and that usually means you're going about SEO in the right way!
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Keeping "Unnatural" B2B Links Under Control
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|  By now just about every B2B brand and site owner is very familiar with the Google Penguin update. Penguin goes after sites that are guilty of web spam and have very unnatural link profiles including an over-use of exact match anchor text, low-quality links, link schemes and so forth. These "unnatural" links once helped push many B2B websites to the top of the SERPs, but the battle between spammers and Google's quality team carries on and Penguin delivered a powerful blow to many B2B sites that were relying on the sheer amount of unnatural links to get to the top. CLICK HERE TO READ MORE
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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