SEO Newsletter for October 14

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October 14, 2015 Is Meta Data Still Important for SEO?   In the past, the meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and then ranked your site accordingly. Search engines weren't sophisticated like they are today. Back then they relied on the meta data. Today, search engines are powered by sophisticated algorithms and don't rely on meta data any longer. CLICK HERE TO READ MORE How Much Is One Referral Link Really Worth?   Over the last two years, ONE link has driven 238 visitors to a client's site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visitors, so 78 is just a drop in the bucket. But multiple that one good link by hundreds of good links) and you easily start earning 10s of thousands of visitors through referral links. In fact, about 10% of this client's traffic overall comes from referral links. (For comparison, 23% of their traffic is organic, 17% is paid and about 3% is from social) I don't know about you, but I don't know too many site owners that wouldn't be happy with an additional 80k unique visitors, do you?   CLICK HERE TO READ MORE  Just Enough SEO Knowledge to Be Dangerous   In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of the strategy and implementation. Category C - they do their best to learn everything they can about SEO and set out to really make headway in the SERPs, for better or worse. Category A sites don't usually see much movement very quickly, but given enough time those sites can and do well online.   CLICK HERE TO READ MORE Why Readers Lose Interest in Your Content Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies' content marketing strategies are thriving. Others unfortunately are faltering. If you are on the "faltering" side of things, it may be because readers just aren't enjoying your content.   CLICK HERE TO READ MORE Some More Must Have WordPress Plugins Having a site built in WordPress provides numerous advantages compared to coding a site from scratch. Simple additions to your site can be easily accomplished by installing plugins. From data capture to boosting SEO, there are numerous WordPress plugins to optimize your site and improve its functionality. Want to know the best part? WordPress has an extensive directory of all of its plugins located right on its site, wordpress.org. CLICK HERE TO READ MORE Follow SEO Firm, Brick Marketing:

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