Why SMBs Can Win At SEO

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November 13, 2014 Why SMBs Can Win At SEO    Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it's the money that matters the most. The more money you have, the more you can "throw at" SEO and quickly see organic search traffic increase, right? Wrong. First of all, no matter how big your SEO budget may be it doesn't change the nature of SEO.   CLICK HERE TO READ MORE    Google Algorithm Update and Changes Affecting Local Search   Google is undoubtedly the King of the Internet and any time they make a change, it in one way or another impacts SEO. Within the past few months, Google has released a few changes that affect local search. In June 2014, Google rolled out a new feature called My Business, replacing Google+ for Business. More recently, Google released an algorithm update that is actually boosting local search.   CLICK HERE TO READ MORE What to Look for in a Web Hosting Company, Part 2   When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting company. There are many variables that need to be considered when selecting the company that is going to be responsible for keeping your website "alive." CLICK HERE TO READ MORE  Make Time for Social Media When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. "But we just don't have the time to do social media", they say. Well, we're here to tell you that you need to start making time. Social media can be many things to many people. Sure, some people prefer to use social media strictly for personal reasons- to keep in touch with family and friends and post pictures of their cats and/or babies.  CLICK HERE TO READ MORE     Ways to Build Your Content Audience   Content creation doesn't come easy. It takes a lot of time, effort, and resources to create quality content. If you're investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will "go viral". Let's be honest here, of all of the content published on the web only a small fraction hits viral status.   CLICK HERE TO READ MORE   Connect With Brick Marketing:

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Brick Marketing SEO Newsletter for November 11

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November 11, 2014 SEO and the Long B2B Sales Cycle    One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it's often more complicated. That's because the sales cycle is so much longer.   CLICK HERE TO READ MORE Are The Right People Finding the Right Page On Your Website?   Just the other day I was talking with one of our full service SEO clients about the progress of their new site. This company, a staffing agency, operates in multiple verticals, so their SEO program has a lot of ground to cover. I noticed in their Google Analytics account and Webmaster Tools data that one particular vertical seemed to be doing really well organically.   CLICK HERE TO READ MORE How Site Speed Impacts Website Performance   Most of us access the internet over high-speed broadband or wireless networks, leaving dial-up internet a thing of the past. Even though most users are able to surf the web at high speeds, the speed at which your website operates is a major factor in how the site performs not only in search, but as a website overall. CLICK HERE TO READ MORE   3 Ways to Get More Twitter Followers Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief description, and linking over to your website isn't enough to result in meaningful connections that could ultimately result in leads or sales down the road. CLICK HERE TO READ MORE   How Content Generates B2B Sales   The B2B sales cycle doesn't begin when a prospect fills out a lead form or calls the sales department. It begins when the prospect first learns about your brand and starts conducting research on their own. Very few people will blindly call a sales team. They want to know what they are dealing with before they take that next step. And where do they find this information? Through the content that you produce! In many B2B sectors the sales cycle is very long, especially for products or services that are very costly. Businesses won't hand over their credit card on a whim.   CLICK HERE TO READ MORE  Connect With Brick Marketing:

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