Thursday, November 13, 2014

Why SMBs Can Win At SEO

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November 13, 2014

 

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it's the money that matters the most. The more money you have, the more you can "throw at" SEO and quickly see organic search traffic increase, right? Wrong. First of all, no matter how big your SEO budget may be it doesn't change the nature of SEO.  

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Google is undoubtedly the King of the Internet and any time they make a change, it in one way or another impacts SEO. Within the past few months, Google has released a few changes that affect local search. In June 2014, Google rolled out a new feature called My Business, replacing Google+ for Business. More recently, Google released an algorithm update that is actually boosting local search.  

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When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting company. There are many variables that need to be considered when selecting the company that is going to be responsible for keeping your website "alive."

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When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. "But we just don't have the time to do social media", they say. Well, we're here to tell you that you need to start making time. Social media can be many things to many people. Sure, some people prefer to use social media strictly for personal reasons- to keep in touch with family and friends and post pictures of their cats and/or babies. 
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Content creation doesn't come easy. It takes a lot of time, effort, and resources to create quality content. If you're investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will "go viral". Let's be honest here, of all of the content published on the web only a small fraction hits viral status.  

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